The Discover Wisconsin television show took a factory tour, of the St. Croix factory.

Ever wonder what it’s like inside the St. Croix Factory in Park Falls, Wisconsin? The Discover Wisconsin television show took a factory tour, and so can you!

Our Team Members are incredibly proud to handcraft the Best Rods on Earth, and we’d love to meet you during your very own tour of the facility where passionate craftspeople have been putting anglers first for over 70 years.

LEARN MORE / SCHEDULE YOUR FREE FACTORY TOUR