MAY ANGLER NEWSLETTER from ST. CROIX RODS

MAY ANGLER NEWSLETTER

What Are You Buying When You Invest in St. Croix?

As a part of the St. Croix Family, you already know that we don’t do entry-level… we do next-level. But that doesn’t mean we don’t craft affordable rods. Considering current tariffs on rods and blanks originating in Asia, our North American-made rods are more competitive on price than ever before. Take our made-in-the-USA PREMIER Series. With 45 multispecies models starting at just $145, PREMIER’s premium SCII carbon fiber combined with FRS and TET technologies creates crisp, responsive, and durable blanks that are built start to finish by skilled American hands. The same hands who then add premium Fuji componentry, contoured cork handles, and the quality finishing touches that make PREMIER – or any St. Croix rod – look as good as it performs. When you buy St. Croix, you are buying nearly 80 years of continual R&D, technological advancement, manufacturing expertise, and relationships with suppliers delivering the highest quality carbon fiber and other raw materials. You are buying a premium-quality high-performance fishing rod, handcrafted tip to butt by our skilled craftspeople who truly care about you and your experiences on the water. You are buying a product that we stand behind with either a five or 15-year warranty and a full-time staff of angler guides in Park Falls, Wisconsin whose only job is your complete satisfaction.

Thanks for being the most important part of the St. Croix Family!

The Best Spring/Summer Bass Presentation?

If you’ve watched St. Croix pro, Trey Mckinney, compete and win throughout his career, you can appreciate that this guy focuses on a lot of details other anglers miss. Wacky and neko rigs are top bass-catching presentations throughout the entire open-water season, but especially in spring and summer. Watch the video for a quick but deep dive on how Trey rigs and fishes these baits. The details go far beyond his LEGEND X2 71MF rod.

Save Up to 40% on Curated Combos for Every Species
at the St. Croix Factory Store – Now Through May 31 Only!

@BDBassin on Combos

YouTube’s @BDBassin says the biggest problem with most rod and reel combos is that either the rod outperforms the reel, or the reel outperforms the rod.  That’s why St. Croix Rod and SEVIIN Reels collaborated to create precision-matched combos like the St. Croix GXR CRUSH. These are premium-quality combos that combine St. Croix performance with smooth SEVIIN reliability right off the rack, giving anglers great, worry-free fishing experiences at an equally worry-free price. Available in versatile 7′ medium-power fast-action casting and spinning models, GXR CRUSH combos retail for less than $200. Ask for them at your local St. Croix dealer or learn more HERE.

Schlapper and Downey Roll at Santee-Cooper Lakes

St. Croix Ambassadors, Pat Schlapper and Bob Downey both earned  top-ten finishes – fifth and ninth places, respectively – at last week’s Bassmaster Elite at Santee-Cooper Lakes.

Schlapper power-fished a chatterbait around the grass for a lot of his fish. Click the video to hear from Pat on the difference-making details.

BASS Photo.

That honey-colored rod look familiar? Downey also fished a bladed jig on a LEGEND GLASS 72HM, in addition to a jig on a VICTORY 73MHF. He also flipped a CRUSH CITY Bronco Bug on a VICTORY  76HMF.

Congrats, fellas!

Meet Our Machinery: Cristian Simpkins

Cristian Simpkins keeps the wheels turning on the St. Croix Marketing Team. As Social Media Coordinator, Cristian takes lead on the Facebook & Instagram accounts for St. Croix Rods, SEVIIN Reels, Rod Geeks, & the St. Croix Factory Store, gathering and managing all content to drive angler engagement. But that’s just the start. Cristian is first point of contact for managing the St. Croix Rod and SEVIIN Reels Pro Staff, Guide Program, and Scholastic Programs, and also manages the brands’ presence and participation at trade and consumer fishing shows. “We’re an angler-driven company, and my job keeps me in direct contact with anglers in so many different ways,” he says.  “I love that, because everyone I come in contact with is just as obsessed with fishing as I am, including my teammates that I work with internally. It makes it easier to get things done the right way when everyone understands the passion and the mission, and it’s this daily communication with anglers that fuels everything we do as a company.” Cristian’s favorite species is smallmouth bass and his favorite rod series is LEGEND X2.

Make Plans to Attend Customer Appreciation Day 2026
in Park Falls or Participate Online!
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Our mailing address is:
St. Croix Rod

856 4th Avenue North

P.O. Box 279

Park Falls, WI 54552