TrueTimber® Returns as Sponsor for Noah Gragson’s Return to JR Motorsports in 2022

TrueTimber® Returns as Sponsor for Noah Gragson’s Return to JR Motorsports in 2022


INMAN, S.C. – September 14, 2020 – TrueTimber has announced a partnership extension with Noah Gragson as he returns to JR Motorsports for the 2022 NASCAR Xfinity Series along with co-partners Bass Pro Shops and Black Rifle coffee. This marks the third straight season Gragson will compete in the NXS carrying the Bass Pro Shops, TrueTimber, Black Rifle paint scheme on his No. 9 car. This announcement comes following Gragson’s back-to-back wins the past two weekends in Darlington, SC and Richmond, VA, marking his third and fourth career NXS victory lane appearance.


“We are really excited to stay on board with the number nine car and to continue to support Noah and the JRM team,” said TrueTimber CEO Rusty Sellars. “Noah brings the heat week after week and is always pushing the limits to be at the front of the pack. He is extremely motivated and loves showing support not only for our brand, but for our co-partners Bass Pro Shops and Black Rifle Coffee. This group has shown its ability to succeed in the past and we can’t wait to see more of Noah running up front.”


Gragson currently sits sixth in NXS points with one race remaining in the regular season, firmly inside the playoff field. So far this season, Gragson has earned ten top-five and 16 top-10 finishes, with his best results being the last two weekend’s wins in Darlington and Richmond. Gragson also won three of the four Xfinity Dash 4 Cash payouts this season, pushing his career total to four after taking the $100,000 bonus at Atlanta Motor Speedway in 2020.


“Johnny Morris believed in me enough to put Bass Pro Shops on my car to start the 2020 season, and it paid off with victory the first time out,” Gragson said. “It was special to stand in Victory Lane at Daytona with Johnny right beside me. Bass Pro Shops, Rusty Sellars at TrueTimber and Evan and Mat at Black Rifle Coffee Company have been fantastic to work with. We still have a lot to accomplish this season but I’m looking forward to battling for a series championship again in 2022.”


During his career at JRM, Gragson won at Dayton in 2020 and again that same season at Bristol Motor Speedway. The young driver has amassed 35 top-five and 62 top-10 finishes in that span and has made the playoffs in each of his three seasons with the team.


To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.


About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit