Muddy Prepares to Launch All-New Women’s Camouflage Layering System Tailored to Female Hunters
As fall hunting seasons creep closer, anticipation builds for the upcoming release of Muddy’s new women’s DV8 and TRX hunting apparel systems. Muddy® Outdoors, a brand known for its versatile range of blinds, trail cameras, climbing systems, boots, apparel, and more, announced the expansion of its soft goods lineup to include female-specific camouflage hunting clothing earlier this year.
Designed from the ground up around women’s biomechanics, not simply scaled down from the brand’s existing assortment of men’s gear, these systems combine tailored articulation, strategic insulation mapping, and advanced camouflage patterns to deliver unrestricted mobility, lasting comfort, and superior concealment in the field, in apparel that’s purpose-built exclusively for female hunters in both form and function.
“Every layer works together seamlessly,” said Jason Mackay, Brand Manager, “from next-to-skin pieces shaped for a non-bunching fit to mid- and outer-layers contoured for full range of movement, proper thermal regulation, and stealth in the field. Thoughtful pocket placement, refined seam geometry, and true women-specific proportions ensure gear that moves naturally with the hunter, whether she’s climbing into a stand, stalking through dense cover, or glassing long hours in variable conditions.”
Available this summer, the DV8 and TRX collections represent a major step forward in technical hunting apparel for women. And with official launch dates quickly approaching, Muddy is poised to set a new benchmark, delivering performance-driven gear engineered specifically for female hunters, their bodies, and the way they hunt, just in time to prepare for fall openers nationwide.
To learn more about Muddy’s full product assortment, visit GoMuddy.com.
If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About Muddy: Founded by hunters, for hunters, Muddy® Outdoors has quickly expanded the tailored line of tree stands, tree stand accessories, and safety harnesses it was founded on to include a wide assortment of box blinds, ground blinds, trail cameras, climbing systems, hunting boots and apparel, and more—all in less than 20 years. Known for delivering quality, dependable products for every manner of outdoorsman, at prices that fit any budget, today, Muddy is the most versatile, all-encompassing hunting brand available on the market.
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Warmth Through Loft ScentLok’s new BE:1 Puffy Jacket and Pant bring quality and field performance to a popular style MUSKEGON, Mich. (June 24, 2026) – Some things just look warm. Regrettably, a percentage of those things fail to live up to their appearances. Such is often the case with outerwear. More specifically, outerwear for hunting. Consider the puffy jacket. You can literally slide into one online for under $40. The Photoshopped Ai model sure looks svelte and comfy, but that unrecognizable brand is a little wonky. Unpronounceable, really. Never seen it before. And why is it only available from international ecommerce juggernauts? Because it’s crap. The polar opposite is true when new hunting outerwear drops from a legacy manufacturer, like ScentLok. And so it is with their new BE:1 Puffy Jacket and Pant. Dark Slate NEW Realtree XT-3 Delivering on-demand warmth, the BE:1 Jacket and Pant are extraordinarily comfortable and sporty looking to boot. Typically, ScentLok product descriptions open with the company’s “fabric-first” promise, but in this case, we’re diving into the insulation first. The outerwear duo’s Sorona® Aura insulation delivers higher fill power than similar weight polyester insulations, providing a lighter, warmer garment with less filling, which allows for greater packability. Made from the Sorona polymer, a performance fiber that is about 37% plant‑based rather than fully petroleum‑derived, Sorona Aura traps air while remaining thin and flexible and less bulky than traditional synthetic fills. It’s also breathable, designed to let moisture vapor easily escape, helping regulate body temperature and reduce that awful clammy feeling during active use. Sorona Aura also maintains its loft wash after wash. ScentLok takes another step by thermal-mapping the insulation into particular zones. In the BE:1 Puffy Jacket, for example, the chest area – the body’s furnace – contains 80g of Sorona Aura, while the arm insulation is throttled back to 60g to advance mobility. The BE:1 Puffy Pant features 60g of insulation throughout. The final insulation related trait is the baffling. Those sewn seams with individual insulation pockets aren’t for style-points only – they hold the insulation in place, defying gravity and time. Additionally, baffling promotes lofting, which means more warm air is captured. Despite the luscious and lofty insulation, the BE:1 Jacket and Pant are surprisingly packable. “They easily store in a field bag or daypack, so you can carry them into the field for a sit or take them off if the weather heats up,” said Allie. To thwart the olfactory senses of big game, the BE:1 Puffy Jacket and Pant include ScentLok’s Carbon Alloy® scent control technology. Carbon Alloy combines treated carbon, activated carbon, and zeolite to absorb odors emitted by your body. Carbon Alloy utilizes natural coconut shell carbon, as it has the largest internal surface area of any carbon on earth. This massive surface area promotes the adsorption of the broadest scent molecule range. It innately secures these molecules and holds them until you reactivate your gear in a household dryer. The BE:1 Puffy Jacket and Pant are structured of a durable, ripstop nylon outer fabric with soft peached lining – the lining feels easy on the skin and welcomes layering like butter. The shell is also DWR treated to help shed moisture and resist staining. The elbows are articulated for improved fit and mobility. Articulation, or pre-curvature, is a design feature where the fabric at the elbow is shaped and seamed to match the natural bend of the arm. The jacket also features a high-neck for added wind protection and an intelligently designed hood. The hood is constructed of three unique fabric patterns for better sculpting and hold, even while turning from side to side. 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It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.
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