Flies Inside The Pyramid

Flies Inside The Pyramid

Hardcore Waterfowl is proud to announce the placement of their hunting apparel collection in Bass Pro Shop’s Pyramid in Memphis, Tennessee. 

MUSKEGON, Mich. (October 23, 2024) – The structure is iconic in appearance and historical in nature. You can’t miss the Egyptian influenced edifice driving between Arkansas and Tennessee on I-40 near the banks of the Mississippi River.

Historically, the 535,000 square-foot (five football fields) and 321-foot tall (32 story) Pyramid has hosted the likes of the Rolling Stones, Grateful Dead, and Prince three times in its former 20,000 seat arena, as well as the Memphis Grizzlies when they departed Vancouver and a famous bout between Lennox Lewis and Mike Tyson.

Despite those highlights, trials and tribulations cursed the Pyramid and although it remained open, the venue suffered. That was until Bass Pro Shops began talks with ownership that ultimately led to the sporting goods giant reskinning the Pyramid and officially opening on April 29, 2015. In that year, three million people went through its doors, and it has remained a bucket-list destination for outdoor enthusiasts ever since.

So, when a brand is asked to display products, it’s a big deal. And that’s where we are with Hardcore Waterfowl.

“This is a great opportunity for hunters to see and feel the quality of our apparel,” said Hardcore Waterfowl Merchandising Manager, Doug Veldhuizen. “Take the time to feel the fabrics, feel the stretch, and you’ll understand why we’re so proud of our waterfowl lineup.”

Here are a few items from Hardcore Waterfowl that are stocked at the Bass Pro Shops Pyramid:

Hammer HI-BIRD Insulated Vest

The Hammer Hi-Bird Insulated Vest is a versatile garment that every outdoorsman should have in their repertoire. With a healthy dose of 100g Primaloft® insulation, the vest excels as an outer layer worn over a hoodie for unparalleled thermal on-demand versatility. Or, reach for the Hammer Hi-Bird Insulated Vest when you need a mid-layer to keep your core cozy when conditions deteriorate, and the hunting gets frantic. The 4-way flex stretch woven poly ripstop shell combined with poly/spandex panels stand up to hard use and allows you exceptional flexibility. The shell offers wind protection to ward off the worst Mother Nature can throw at you. A zippered left chest pocket is perfect for securing valuables. Two zipped waist pockets are available to coddle hands and thaw frozen calls.

Hammer HI-BIRD Insulated Jacket

The perfect choice when a vest isn’t enough, and a parka is too much. The Hammer Hi-Bird Insulated Jacket is the logical choice for avid and novice waterfowlers. The jacket is the perfect weight as a stand-alone or paired with bibs or waders. Constructed with a durable, water-resistant 4-way flex stretch woven poly ripstop outer shell, the jacket is fortified with light, yet warm, 100g Primaloft® insulation. Woven poly/spandex panels increase durability, and articulated sleeves and adjustable cuffs make it easy to swing on an incoming greenhead. Zippered chest pockets are a safe and dependable place to keep your cell phone. This jacket offers the perfect meld of warmth, function, performance, and comfort.

Softshell Vest

The new Softshell Vest is windproof, breathable, and highly water-resistant, while simultaneously allowing for mobility and providing comfort not always associated with hunting clothes. The outer shell features a DWR-treated four-way stretch, smooth ripstop polyester fabric that easily deflects sticky obstacles such as burrs and cattail fluff, while the super comfortable grid fleece lining offers ideal thermal regulation. A Lycra bound collar and armholes promote mobility without binding against base layers while the 3.5” stand-up collar and cinchable waist reduce heat loss. Finally, a slightly trimmer fit is great for layering.

Softshell Pant

The new Softshell Pant is perfectly engineered with tech-savvy features including side seam vent zippers that can be opened for cooling down when midday temps peak, or during laborious hikes in and out. The gusseted crotch and articulated knees offer outstanding mobility, and the reinforced heal and inner leg fabric provide additional durability in these notoriously high-wear areas. Includes a low-profile zip front and rear pockets as well as a generous cargo pocket on each leg with non-snag flaps to protect contents from the elements. Mobility, comfort, and functionality are critical to mission success in the field and the Softshell Pant is designed by hunters who simply would not settle for the same old, same old. Consider it an investment in hunting success and keep the laundry officials happy because the best-looking pants in the house are also your favorite hunting pants.

Finisher Extreme Parka

Waterfowlers are a unique bunch. The nastier the weather is, the better they like it. They know inclement weather bring new birds. But you must be present to win. You can’t hang unless you have the best in outerwear, like Hardcore’s Finisher Extreme Parka. Fortified with 100g Primaloft® insulation for warmth without the weight, precise thermal body mapping with just the right amount of insulation where needed. (100g in the body / 80g in the sleeves and hood). Ultra-abrasion-resistant overlay panels ensure your parka doesn’t wear out before you do. Spacious cargo, chest, and fleece-lined handwarmer pockets leave plenty of room for extra gloves, ammo, and incidentals. The added length covers the space between where your pants end and your back begins as you wiggle to sink deeper into the layout blind. 100% waterproof /breathable performance ensures you can endure anything Mother Nature can throw at you. The articulated hood with built-in adjusters guarantees extreme protection so you can stay in the game when others go home.

Finisher Extreme Bib

A quality pair of bibs is an essential must-have item for field hunting. When the fields become as hard and cold as the northern tundra, reach for your Finisher Extreme Bibs, which are made for working and waiting. Ultra-abrasion-resistant overlay panels fortify at specific points of wear and tear. Count on 100% waterproof/breathable laminated performance via the woven poly/spandex flex-stretch shell enhanced with DWR. The advantages of thermal mapping and lightweight Primaloft® insulation will become apparent the first time you wear these bibs (100g in the upper body / 80g in the legs). Hook and ladder adjustable elastic shoulder straps guarantee that you won’t be constantly pulling them up. Hip-length waterproof leg zippers provide easy on/off access even with boots on. The rugged, two-way YKK main zipper makes it easy to zip up to repel a chill or quickly zip down when needed. You can never have too many pockets, either. Chest pockets can hold headlamps and glasses, cargo pockets excel with more significant items, and fleece-lined hand warmer pockets prevent numb digits.

Hardcore Waterfowl’s complete assortment – INCLUDING DECOYS – are available online at Bass Pro Shops and Cabela’s. 

ABOUT NEXUS OUTDOORS

Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater, HARDCORE, and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.