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Beyond Polarization |
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Hi-tech design, manufacturing, and performance define RLVNT eyewear as the leader in outdoors optics |
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FINLAYSON, MN (June 24, 2025) – The origins of RLVNT sunglasses stem from the state-of-the-art sister company of U.S. Navy and civilian optics manufacturing industry veteran, Founder/CEO Norm Kester’s Quantum Innovations. Kester took decades of experience in the field and started his own sunglasses company to “reinvent the way we see and are seen in the outdoors”, solving problems for the outdoors crowd, specifically anglers and hunters. “RLVNT is a company by and for outdoors enthusiasts. We say we exist to give enthusiasts the edge, so we’re trying to take some of the technological know-how I’ve gained through years with my other optics company, Quantum Innovations, and bring that to the outdoors space,” said Kester. “What RLVNT brings to the eyewear game is new, exciting, and offers numerous advantages over competitive products,” added Kester. |
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What makes RLVNT sunglasses different? Numerous technical advantages – more than mere polarization. Light-Adapting Chameleon Tech The RLVNT Chameleon lens provides an undisturbed view of your digital screens with ScreenVu™, and changes color based on the amount of available light, giving the wearer the best visual experience for all-day comfort in the outdoors. ScreenVu™ With ScreenVu™, you can comfortably view your phone, smartwatch, and fish finder screens without straining your eyes or constantly adjusting your position. RLVNT polarizing technology reduces glare and enhances contrast, making seeing what’s on your screen easier than ever. |
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RLVNT Founder/CEO Norm Kester |
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Trivex Material Not only is Trivex lightweight and shatter-resistant, this crystal-clear lens material has an Abee value of 45! That’s the same level of clarity as the human eye, giving you super crisp optics in the field. Backside Anti-Reflective (AR) Coating By adding a backside Anti-Reflective (AR) coating, RLVNT has eliminated unwanted glare coming from behind you, reducing eye strain and enhancing visual clarity. Complete Glare Protection RLVNT lenses have full protection from all three types of glares: discomfort, disability, and blinding. UV 400 + Blue Light Blocking The including of UV 400 and blue light blocking in RLVNT lenses ensures comprehensive eye protection against ultraviolet rays and reduces harmful blue light for overall eye health and comfort. |
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Science-backed Mirrors for the Outdoors Enthusiast RLVNT provides the ONLY high-reflection mirror coatings on the market that allow photochromic lenses to adapt to light. These mirrors are scientifically engineered to enhance your experience in different environments. Besides simple brown and grey lenses, RLVNT also offers eight science-backed mirror coatings that can be combined with Chameleon lenses for all-day coverage and the ability to see your digital screens in sunglasses. |
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RED MIRROR Features: Lowers reds and enhances greens and blues. Best Use Case: Fishing in high iron or muddy waters. |
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GREEN MIRROR Features: Lowers greens and enhances reds and browns. Best Use Case: Fishing in heavy greenery. |
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ROSE GOLD MIRROR Features: Lowers reds and oranges and enhances blues and greens. Best Use Case: Fishing in any environment. |
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BLUE MIRROR Features: Lowers blues and enhances reds, golds, and browns. Best Use Case: Coastal fishing. |
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BRONZE MIRROR Features: Maximum glare reduction. Best Use Case: Bright reflections, snowy conditions. |
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SMOKE MIRROR Features: Maximum glare reduction for sensitive eyes. Best Use Case: Bright reflections and conditions. |
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SUNFIRE MIRROR Features: Lowers reds, yellows, and oranges and enhances blues, violets, and greens. Best Use Case: Fishing in brown or red environments. |
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CONCEALMENT Features: Prevents UV reflection from all angles. Best Use Case: Turkey, deer and waterfowl hunting. |
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TAKE HOME Manufactured on U.S. soil in the small town of Finlayson, Minnesota, there’s something big happening with the way we see on the water and in-the-field. The company is not afraid to proclaim that they are creating the very best outdoors enthusiast sunglasses on the market, all one-at-a-time from human hands and the very best machines in the optical world. No, these are not gas station sunglasses. They are problem solvers that will treat you with the same attention and care you give your smartphone, always ready for outdoors exploration and an invaluable piece in your fishing and hunting toolkit. They are fashionable, too. These aren’t the boxy polarized “fishing ‘glasses” of yesteryear. Besides science, the company worked hard to offer contemporary aesthetics for all face shapes, men and women. As of ICAST 2025, the company will offer 15 distinct and purposeful frames. Tired of subpar sunglasses and looking for something that outperforms everything else on the market? Consider RLVNT. You’ll be amazed at the clarity and performance from the moment you slip them on. |
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ABOUT RLVNT was founded by Norm and Adam in 2018, two friends from the optical industry who loved the outdoors and wanted sunglasses tailormade for their environments. The problem? That technology didn’t exist. And what’s more, other outdoor enthusiasts had great ideas but weren’t being heard. RLVNT became the solution to these problems as a company committed to listening to the community and solving Real-Life Vexes with New Technology. From inception to becoming a leading outdoor brand, RLVNT’s commitment to quality and science-based solutions shines through. |