60 Years of Innovation Join DAIWA USA

60 Years of Innovation

Legacy isn’t given – it’s engineered. Join DAIWA USA as we celebrate six decades in North America with an exclusive look at the next generation of industry-defining gear

FOOTHILL RANCH, CA (June 24, 2026) – When the business side of the fishing tackle world converges on Orlando for ICAST 2026, DAIWA USA will kick off its presence by celebrating a historic milestone: 60 years of delivering innovation and reliability to North American anglers. DAIWA will launch the show with its highly anticipated first-day New Product Presentation in booth #5630 at 9:30 a.m. EST on Wednesday, July 15th.

Tackle retailer, distributors, and attending media will get an exclusive, first-look at the foundational gear anchoring DAIWA’s next era, including:

The Reel Evolution: Next-generation, heavy-hitting saltwater gear, refined freshwater engineering, and exclusive and collectible 60th Anniversary special edition models.

The Next Generation of Rods: Specialty glass actions and completely reimagined, specialized rod lineups built for modern techniques.

Premium Lures: Pioneering, tournament-grade shapes and designs from Ever Green and DAIWA.

Advanced Line Technology: Unveiling the next tier of high-performance fishing lines from DAIWA and XBRAID.

Host Marc Mills, Senior Marketing Manager at DAIWA, notes the presentation will be fast-paced, succinct, and packed with technical insights. All attending industry professionals are invited to talk strategy, program incentives, and product specs with DAIWA staff and regional sales representatives throughout the show until closing on Friday afternoon.

“Sixty years of heritage is meaningless if you aren’t innovating,” Mills said. “This lineup delivers next-generation saltwater and freshwater precision and value. We’re defining the next decade of fishing.”

“On the Water” Field Demos

For those attending ICAST ‘On The Water’ day on Tuesday, July 14th, DAIWA will host live, interactive field demonstrations of their exciting new spinning reel releases from 9 am to 1 pm. Come experience their fish-stopping power and real-world drag capabilities in a live-action environment.

Media & Assets Support

DAIWA’s internal marketing and product teams will be fully supported during Wednesday’s event by Jay Anglin and Leslie Sundahl with Traditions Media, and John Mazurkiewicz with Catalyst Marketing. Attending media are encouraged to connect with them directly for high-resolution asset packages, detailed spec sheets, and to coordinate one-on-one company or pro-staff interviews.

For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us

About DAIWA Corporation

DAIWA’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, DAIWA Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, DAIWA Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, DAIWA’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. DAIWA’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us