Woodbridge, VA – Inventive Outdoors is excited to announce their extremely popular, ScentRelief® product has been granted a US utility patent. ScentRelief® is the only in-the-field DIY attractant that has been proven effective to provide relief for hunters and attract whitetail deer. Using human urine, and the now patented process of ScentRelief®, hunters can create their own real urine-based attractant. The release has taken the deer urine and attractant category by storm and as the success photos roll in, the proof continues to live on in the trophy rooms and on the walls of hunters who use the product. As confirmed CWD cases grew, the deer urine attractant industry answered with synthetic deer attractants. Synthetics are not urine-based and do not contain the same effective compounds and components as real urine. The bottom line is that synthetics are not natural urine. Scent Relief® gives the hunter all the benefits of real urine without the risk of CWD and with the added benefit of genuine relief and no shelf life! The effectiveness will last for years on the shelf.

Using their patented urine neutralization and conversion system, Inventive Outdoors was able to create a true urine-based “hybrid” deer attractant. This neutralization and conversion process targets “bad” or unwanted compounds found in urine, leaving the “good” or whitetail desired compounds in it. Their system also targets uric acid and neutralizes urine pH, thereby prohibiting the generation of ammonia. When neutralized urine is combined with the proprietary scent additives containing synthesized natural compounds, the result is a urine-based, CWD- free deer attractant made with real human urine. Inventive Outdoors’ attractants are not Cervid urine-based so there is no risk of spreading CWD prions through its use and they are legal in many States that have banned real deer urine-based attractants.

All urines contain compounds and other components that produce smells that are discernable by deer and other animals. ScentRelief® maintains the “good” or wanted compounds in the urine and eliminates the “bad” unwanted compounds prior to the addition of synthesized natural compounds. Because of this, deer and other animals react naturally to it. This is what separates Scent Relief® and other Inventive Outdoors products from other attractants. There’s truly nothing like it on the market today!

About Inventive Outdoors

Inventive Outdoors LLC was founded by Deane Elliott to combine existing and future brands under one roof. Deane is an avid hunter and spent over 32 years in the patent research business conducting patent searches for corporations and law firms throughout the world. Deane holds several patents and has others pending in the hunting industry. Deane is the innovator behind patented Gutcheck® Indicators, pH-sensitive Indicator wraps or wipes that indicate your shot placement. These indicators are designed for use on several different species of game animals. Deane is also the creator of ScentRelief®, a patented conversion system that creates attractants and cover scents from human urine. Deane’s latest patented innovation is a non-cervid, urine-based line of attractants called CWD-Free™ that are legal in regions that allow scent use but have banned cervid-based urine attractants.

For more information on the entire lineup of Inventive Outdoor Products visit www.inventiveoutdoors.com