Whitewater Fishing adds the Beacon ¼ Zip Shirt based on pro staff and customer demand

From the Suggestion Box

Whitewater Fishing adds the Beacon ¼ Zip Shirt based on pro staff and customer demand

MUSKEGON, Mich. (Februrary 19, 2026) – Whitewater Fishing introduced the Beacon Technical Hoodie in 2024. Since, the robust and purposeful midweight hoodie has become a mainstay for anglers across North America. Earning consistent 5-Star reviews, there haven’t been any bigtime suggestions about enhancing the hoodie.

We have, however, been asked to add a similar top, but one without a hood. So, we’re pleased to introduce the new Beacon ¼ Zip Shirt.

Storm

Dropoff

“It’s a layering thing,” suggested Whitewater Fishing Merchandise Manager, Doug Veldhuizen. “They wanted Beacon performance, but without a hood, so you wouldn’t have stacked hoods after putting on rainwear.

Maintaining the “fabric first” mindset, Whitewater stuck with the same ultra-soft, 4-way stretch, and breathable 288g polyester fabric as the hoodie. The premium material features finer and more uniform fibers than comparable garments, resulting in a smoother, softer, and more comfortable wearing fabric. The premium grade polyester also boasts excellent colorfastness and resistance to wear, tear, and abrasion.

Internally, the Beacon ¼ Zip Shirt is fleece lined to deliver warmth and a superior feel against your skin.

288g smooth polyester face for easy layering with a warm fleece interior

The ¼ zipper feature also means the shirt goes on and off with ease. Moreover, by unzipping, you can quickly dump unwanted heat.

Construction-wise, a Lycra-bound collar and cuffs provide next-to-skin comfort, as do the Beacon’s flatlock seam assembly. And you’ll be certain to appreciate the shirt’s handy zippered chest pocket.

Veldhuizen put a bow on it by mentioning the Beacon’s fashion-forward appeal. “It’s worth noting that the Beacon ¼ Zip is cool looking, too. Definitely a piece you keep on and wear to the pub or restaurant when you come to dock.”

Beacon ¼ Zip Shirt FEATURES:

• 288g smooth polyester face for easy layering and a warm fleece interior
• UPF 50+ sun protection
• 1/4 zip design allows for quickly dumping excess heat
• 2” collar for added coverage to keep your neck warm
• Lycra-bound collar and cuffs for next-to-skin comfort
• Zip-closure chest pocket is accessible when worn under a bib
• Smooth flatlock seams for comfort and easy layering
• Ideal for wearing as midweight outerwear or layering up when the weather starts getting dicey
• SIZES: SM – 3XL
• COLORS: Storm and Dropoff

MSRP $79.99

ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.