The Whitewater Wave Grows

The Whitewater Wave Grows

Whitewater Fishing partners with popular freshwater multimedia group, The Next Bite TV

MUSKEGON, Mich. (February 13, 2023) – Whitewater Fishing is pleased to announce a new marketing partnership with The Next Bite TV (TNB), one of the longest standing and most successful multimedia outlets in the fishing industry.

Whitewater Fishing gear will be premiered and promoted on The Next Bite TV, which airs on the Discovery Channel, CBS Sports, and several streaming channels. The hosts of the highly rated show will personally represent the Whitewater Fishing brand as well. Hosts Chase Parsons, Korey Sprengel, Tom Kemos, Gary Parsons, and Jason Przekurat will be heavily involved in product development, too, testing garments from early samples all the way through final production.

Beyond TNB’s enthusiastically viewed television series, the group is very active in social media, to include Facebook, Instagram, and Twitter. Moreover, TNB publishes how-to fishing articles and short form videos. TNB’s other sponsors include Mercury, Pure Fishing, Lowrance, Power-Pole, NITRO Boats, Bass Pro Shops and Schaeffer’s Specialized Lubricants.

Whitewater Fishing has a targeted approach to designing fishing apparel with angler comfort and fit in the forefront, fully understanding that although it’s a highly competitive industry, anglers still haven’t experienced the full potential that combines the right amount of fit, technical fabrics, and protection to fully experience the needs of highly active fishing environments. This group of guys are battling the elements like no other and they must fish when their profession demands it. Whitewater has stepped up to deliver a collection of products which The Next Bite TV will help share and imbed those messages, especially in the northern fishing markets.

“I can’t express how excited we all are to work with a brand like Whitewater Fishing, especially with the upcoming release of their 2023 collection – which we vigorously tested over the past year,” said TNB’s Chase Parsons. “The fit, comfort, and warmth are incredible! And we’re already discussing upcoming projects to provide even more fantastic clothing options for the angler.”

“I am excited to have TNB as part of the Whitewater Fishing family and believe our partnership will make big things happen,” said NEXUS Outdoor President Aaron Ambur. “For the northern fishing market, TNB is the most authentic, technical, competitive, awarded, and watched team of anglers. We are honored to have them join our team and trust our technical fishing gear.”

Watch for news about the 2023 Whitewater Collection hitting your inbox soon…

ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.