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| St. Croix to Reveal Handcrafted Tundra Ice Rods at ICAST 2021 |
| Angler-driven features meet world-class St. Croix performance and durability in this all-new semi-custom ice rod series |
| PARK FALLS, Wisc. (June 28, 2021) – Fishing isn’t a three-month or a six-month-a-year pastime; it’s a passion that burns inside the bellies of enthusiastic anglers all year long. For any such angler abiding north of a certain latitude, that means they’re fanning the flame by fishing through the ice a good portion of the year. St. Croix Rod exists to give every angler the tools they need to maximize the satisfaction they enjoy while pursuing their passion. This includes a complete selection of “short rods” with different lengths, powers, actions, and price ranges to support the presentations, personal angling preferences, and budgets of the hardwater faithful.
Even after handcrafting the Best Rods on Earth® for nearly 75 years, St. Croix learns something new almost every day. These gems of knowledge aren’t lost or filed away; the ideas are developed, refined and applied ASAP to better meet the needs of anglers. Over the past three years, the family-owned company unleashed new, Park Falls wizardry in the form of Croix Custom Ice (CCI). Lauded by anglers, the 16-piece CCI selection is the most advanced, technique-specific ice series ever produced. Today, St. Croix has combined much of what they’ve learned from CCI’s development with additional feedback from hardcore ice anglers to produce the Tundra Series, an all-new, mid-price, semi-custom range of nine versatile, high-performance ice rods as tough as their frozen winter-landscape namesake. |
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| The exciting new Tundra Series is a culmination of ice-centric features and technologies wrapped in an extremely durable package at a retail-price range of $100 to $130. Featuring nine distinct spinning models ranging from 26” to 36” in light to medium-heavy power, new fast and extra-fast action Tundra Series rods offer anglers different blanks and thoughtfully designed handle configurations for optimized comfort and performance in multiple ice presentations.
Extra-fast action, light-power Tundra models get strong, Xtreme-Flex solid glass blanks with supple, hi-vis strike-indicating tips. Fast action, medium-light through medium-heavy models are built on crisp and powerful Precision-Taper solid carbon blanks for trophy-landing performance. All Tundra blanks are matte finished in a new and covert Glacial Gray color. |
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| Handle designs are customized per model. Light and medium-light power Tundras are equipped with angler-preferred premium cork split-grip handles for optimal control and maximum versatility in panfish presentations. |
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| Medium and medium-heavy power models are equipped with premium full-cork handles by angler demand. With the exception of the medium-heavy model which includes a SeaGuide NPS reel seat for peace-of-mind and extra security while doing battle with heavy predators, all other Tundra ice rods are designed without reel seats to allow precise and balanced, custom reel placement in accordance with individual angler preference. |
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| The guide trains on new Tundra Series rods have been engineered and executed to be durable, lightweight and trouble-free in the most-demanding conditions. A strong REC Recoil® stripper guide meets SeaGuide® light-wire running guides that reduce surface area to minimize ice buildup. Tip-tops are SeaGuide® stainless steel with a slick PVD coating. |
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All-New St. Croix Tundra Ice Models
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All-New St. Croix Tundra Ice Features
Fishing in frozen conditions can be a rough and tumble game. Ice anglers need carefully designed and crafted rods that improve their on-ice experiences, not detract from them. That requires attention to every detail… performance in the intended technique, versatile ergonomics that contribute to all-day comfort, and strong and durable reliability. All-new St. Croix Tundra ice rods deliver the performance, versatility, durability, and value today’s ice warrior seeks, with all of the pride and satisfaction they expect from a rod bearing the St. Croix name. All-New Tundra Series Rods are being introduced at ICAST 2021 and are expected to be available for purchase at St. Croix dealers worldwide this fall. |
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| #CROIXGEAR
Like the rods? You’ll love our lifestyle apparel and accessories. |
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| #STCROIXRODS |
| About St. Croix Rod
Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world. |