St. Croix Rods ANGLER NEWSLETTER – MAY 2025

ANGLER NEWSLETTER – MAY 2025

CAD is Almost Here!

This year’s St. Croix Customer Appreciation Day is June 21 and promises to be the biggest and best ever… the best deals, the best fishing seminars, the best family activities… and YOU… the Best Customers on Earth!

An American Fishing Story

While you were hopefully out fishing during the COVID pandemic, St. Croix Rod used it’s six-week shutdown to improve our processes and products for the benefit of our anglers. The VICTORY Series is one specific and direct result of those efforts.

READ THE STORY

Congrats, Pat!

St. Croix Rod pro, Pat Schlapper is a Bassmaster Elite Series Champion, winning earlier this month at the Bassmaster Elite at the Sabine River in Texas! Read the story HERE. Pat will be giving a seminar on northern smallmouth bass fishing during St. Croix Customer Appreciation Day from 11:00 AM to noon on June 21. If you can’t make CAD in person, all fishing seminars will be livestreamed on St. Croix’s Facebook page and YouTube channel. See you then!

Tips, Techniques & Tackle for Post-Spawn Bass

What’s so great about the post-spawn? It’s a recuperation period. Bass are hungry and rapidly becoming more aggressive. But it’s also a relocation period, which means the locations where post-spawn bass may be found can change from day to day. Thankfully, while post-spawn bass locations are variable, they are also highly predictable.

SHOW ME THE FULL STORY

Join Us for Fly Fishing Friday Before CAD!

Join the St. Croix Fly Team at the St. Croix Factory from 3:30 to 6:00 PM on Friday June 20 for a special Fly-Fishing Friday Event! Then head to the Park Theatre in downtown Park Falls for a FREE showing of the Fly-Fishing Film Tour!

BASS FISHING:
What’s the Right Rod?

St. Croix designs technique-specific bass rods across multiple bass series… not to confuse anglers, but to give you the right tools that are optimized for any presentation and any budget. Get answers to your questions using our TECHNIQUE CHARTS for VICTORY and LEGEND TOURNAMENT BASS. The lengths, powers and actions in these charts are applicable to all of our bass series… from BASS X, MOJO BASS, and BLACK BASS, to VICTORY, LEGEND TOURNAMNT BASS, PHYSYX, LEGEND X, and LEGEND XTREME.

Tactical Talk:
The SEVIIN GF Casting Reel

The reel that launched the SEVIIN brand is still one of our best sellers. See what TacticalBassin’s Matt Allen has to say about the $120 SEVIIN GF Casting Reel.

Meet Our Machinery

Zack Dalton is the “fun uncle” in the St. Croix family. Director of Fly Sales by title, Zack leads many aspects of the St. Croix Fly Team, from managing our sales team to fly rod design and development. Zack has decades of experience and deep relationships earned from working at every level and corner of the fly-fishing-industry. “My passion is developing and maintaining relationships with specialty fly retailers, and my favorite part of working for St. Croix is the angling culture… I’m always picking up knowledge and new techniques from my co-workers that I apply to my own fishing. Zack’s favorite rods are EVOS and EVOS SALT, and says his favorite pursuit is, “hands-down… ocean-side tarpon in the Florida Keys.” Zack’s co-workers say the greatness of his fly-casting skills is only exceeded by his sense of humor, refreshing humility, and his taste in music.

Father’s Day Flash Sale!

Make Father’s Day shopping a no-brainer. Now through 11:59 PM this Sunday, June 1, save 20% on all in-stock APPAREL plus other great deals on RODS, REELS, COMBOS, & TACKLE at the St. Croix Factory Store! Dad will love it all & you save big!

Why St Croix Rod?

Your pride and satisfaction in fishing a St. Croix rod is the shared motivation of everyone within the St. Croix family. Hear what some of the individuals who handcraft St. Croix Rods in Park Falls, Wisconsin have to say about being part of the team that builds the Best Rods on Earth®.
Watch Now

Keep In Touch…

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