Shakespeare® Works with Kids to Create Customize-It!® Series

COLUMBIA, S.C. – Shakespeare® continues to lead the fishing industry in quality and affordable fishing tackle for new entrants with the all new Customize-It!® Combo that lets kids create their own one-of-a-kind rod and reel. The 4-foot, 6-inch combo comes with attached stickers and a clean, white rod surface, ready for personalized artistry from the beginning anglers.

“We actually sat down with a group of kids to see what their ideal fishing setup would look like,” said Shakespeare Vice President of Marketing Jon Schlosser. “We know kids love to create and customize everything from their shoes to backpacks to toys, so this was a way to bring that creativity to a product that would get kids excited about fishing.”

Current data shows that new anglers, especially families, are entering the sport in record numbers. The Shakespeare Customize-It! Combo gives young anglers a quality product that will help them catch fish, and by giving them the opportunity to make the gear their own it helps to increase the fun of fishing for them. The customization also allows each child in a family to easily identify their own personal combo.

Also available in the series is a Customize-It! Tackle Box. Designed with young hands in mind, this multi-purpose tackle box gives children a blank canvas to highlight their creativity and make their tackle box their own. The box comes complete with a 33-piece tackle assortment and spill-proof tray that hold tackle in place when the lid is closed.

Customize-It! Combo Specifications:

·4-foot, 6-inch 2-piece rod and reel combo

·Available in spinning and spincast

·Pre-spooled with 6lb line

·170 Stickers included

·Can also be customized with markers or paint pens (not included)

MSRP: $24.99

Customize-It! Tackle Box Specifications

·Spill-proof tray holds tackle in place when lid is latched

·33-Piece tackle assortment (1 bobber, 2 jig heads, 6 grubs, 6 tube style baits, 8 hooks, 6 split shots, a fishing journal, 2 casting minnows and assorted stickers)

·Multi-purpose box designed for young hands

MSRP: $14.99

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.