RLVNT Adds Frame to Hi-Tech Fishing/Hunting Sunglasses Family

RLVNT Adds Frame to Hi-Tech Fishing/Hunting Sunglasses Family

Designed to cover more of the face while still looking good, anglers and hunters are hot for BUCK

FINLAYSON, MN (June 11, 2025) – True to their name which means “Solving Real Life Vexes with New Technology,” Minnesota-based hi-tech sunglasses manufacturer, RVLNT, is proud to introduce another frame style to its current collection of 13 unique frames.

RVLNT’s BUCK is a sturdy, hardworking frame with maximum coverage. Sitting snugly on the wearer’s face, this dynamic frame will block sunlight from all angles. With its thick, durable arms and large wrap lenses, BUCK is sure to be your new favorite sunglasses for all your outdoor adventures.

BLACK FRAME (Shown with Concealment Lens Technology)

BIRCH FRAME (Shown with Concealment Lens Technology)

TORTOISE FRAME (Shown with Concealment Lens Technology)

“We’ve had stellar feedback on this new frame style,” said RLVNT Sales Director, Pat Kalmerton. “It’s designed to keep out light from all angles but still look good on the face. For fishing or hunting, the beta versions we sent out prior to full launch were well received for sharpening up the fishing and hunting experiences while maintaining a fresh, cool look.”

“Plus, our glasses are way more than polarized. All lenses are made of Trivex, as opposed to the scratch collecting properties of polycarbonate. Trivex has the same optical clarity as the human eye, significantly lighter, and shatter-resistant.”

Originally developed for the military, Trivex is a stronger, lighter, clearer, and overall, far superior lens material to polycarbonate. Trivex is also resistant to chemicals and offers better light refraction than polycarbonate. While Trivex lenses may be more expensive, the clarity, safety features, and built-in UV protection make RLVNT’s sunglasses a worthwhile investment.

Kalmerton concluded: “At the end of the day, BUCK caters to those who want a bigger, somewhat boxier frame that doesn’t let in sunlight from the sides and creates a large viewing area when worn. It fits in nicely with our other frames, offering something a lot of anglers and hunters want – basically bigger wrapping lenses and wider, taller, and comfortable arms.”

BUCK is available in three frame colors: Grey, Birch, and Tortoise, as well as Brown, Grey, or Chameleon lenses with ScreenVu™, the latter which not only adjusts in shade to light intensity, but provides the wearer with crisp, crystal-clear views of today’s sophisticated fishing electronics or your cell phone while maintaining the benefits of a polarized lens for seeing into the water.

RLVNT’s Chameleon lenses with ScreenVu™ provides crisp, crystal-clear views of today’s sophisticated fishing electronics or your cell phone while maintaining the benefits of a polarized lens for seeing into the water.

How do you pick the best BUCK version for your situation and use?

First, you need to choose your base lens color, which can be Brown, optimized for enhancing warm colors in low light, cloudy or shady environments. Grey is great for bright sunshine and reducing brightness without affecting the color balance. The third option is the company’s most popular—Chameleon, which is light adapting for all-day adventures and features ScreenVu™ for clearly and crisply representing digital device screens.

SUNFIRE MIRROR Lens Technology

SMOKE MIRROR Lens Technology

CONCEALMENT Lens Technology

Second, it’s time to pick the mirror style that meets your adventure. BUCK is currently available in eight finishes.

• Bronze Mirror is best for maximum glare reduction with bright reflections like on snow and ice.
• Smoke Mirror, too, is good for glared reduction and most suitable for wearers with especially sensitive eyes.
• Sunfire Mirror is optimized to lower reds, yellows, and oranges while enhancing blues, violets and greens, catering to those fishing in brown or red environments.
• Blue Mirror is your classic coastal/offshore mirror that lowers blues and enhances reds, golds, and brown.
• Rose Gold Mirror is perfect for any environment with how it lowers reds and oranges and enhances blues and greens.
• Red Mirror was designed for those fishing high iron or muddy waters with its ability to lower reds and enhance greens and blues.
• Green Mirror is great for fishing in heavy greenery; it lowers greens and enhances reds and browns.
• And lastly, there’s RLVNT’s proprietary Concealment Mirror, which provides UV invisibility from all angles—in other words, invisibility to game and fowl when sitting in the blind.

BUCK is also available in Single Vision or Progressive digital prescription types.

TAKE HOME

So RLVNT has done it again with BUCK, and just in time for showing off at ICAST 2025 in Orlando, Florida, where they will be exhibiting at Booth 4438. Sign up here now to set a time to see the entire RLVNT lineup and talk with the tech-heads whose goal is to give all outdoors enthusiasts an edge! Try on a pair and we know you’ll be impressed!

RLVNT’s Chameleon lenses with ScreenVu™ self-adjust shading to the available ambient light. As a result, the lenses also perform at dawn, dusk, and during overcast conditions.

ABOUT

RLVNT was founded by Norm and Adam in 2018, two friends from the optical industry who loved the outdoors and wanted sunglasses tailormade for their environments. The problem? That technology didn’t exist. And what’s more, other outdoor enthusiasts had great ideas but weren’t being heard. RLVNT became the solution to these problems as a company committed to listening to the community and solving Real-Life Vexes with New Technology. 

From inception to becoming a leading outdoor brand, RLVNT’s commitment to quality and science-based solutions shines through.