Rays Against Sunrays

NEW PRODUCT SHOWCASE

Rays Against Sunrays

Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water. 

MUSKEGON, Mich. (July 3, 2024) – Research and diagnoses continue to reveal that the sun is an enemy of anglers and boaters. At times, the warmth feels good on the skin, but prolonged exposure – especially when tabulated in years – can lead to skin cancer. Frequent targets are the oft exposed face and hands, as well as the entire torso for those choosing to fish shirtless.

Anglers are wising up, however, many wearing long sleeve and hooded shirts with built-in sun protection. To that point, the new technologically advanced Rays Performance Hoodie from Whitewater Fishing offers UPF (ultraviolet protection factor) 50+ sun defense. That means it blocks 98% of the sun’s harmful rays.

But that’s only the beginning of what makes the Rays Performance Hoodie the best of the best…

OPEN WATER GREY

BLUE BELL

That same fabric is lavish, too, extremely comfortable against the skin. Moreover, the premium handpicked fabric offers exceptional stretch to promote range of motion, and its engineered with cutting-edge Touch-Activated cooling fabric technology that keeps you comfortable when temps rise. Lastly, Whitewater added an antimicrobial to the Rays Performance Hoodie to thwart unwanted smells that can accumulate with use.

Beyond the fabric itself is intelligent design. Whitewater – applying its 100 years of combined apparel design experience – cut and sewed the material to fit the human form and articulate with every move. Additionally, all fabric panels are double stitched for strength.

Drumroll please, as we move onto the Rays Performance Hoodie’s most significant physical features: the custom hood and built-in neck and face gaiter. Unlike your ordinary fishing hoodie, the Rays Performance Hoodie features a three-paneled design, better fitting over your head and staying in place. To that, Whitewater cleverly added a quick snap to the front of the hood to hold it in place under your chin, which is especially pertinent as you’re racing across the water or in heavy wind.

The cleverness continues… The Rays Performance Hoodie includes a breathable neck and face gaiter sewn inside the back of the neck. To deploy, simply slide your head through the gaiter while putting on the hoodie – it’s in place. Pull it all the way over your face, just cover your neck, or tuck it down underneath your chin. The gaiter is that versatile.

Behold the anatomy of the finest fishing hoodie and make the Whitewater Rays Performance Hoodie your next don’t-leave-home-without-it piece of fishing and boating gear.

Rays Performance Hoodie FEATURES:

  • Lightweight, breathable polyester for incredible stretch
  • UPF 50+ sun protection
  • Anti-microbial, moisture-wicking, & cooling treated to keep you fresh & cool when your body temp rises
  • Ergonomic 3-panel hood with a snap to keep it in place on the water
  • Built-in neck gaiter for sun protection and laser-cut holes for breathing

MSRP $79.99

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ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.