While Americans will be taking bathroom breaks, reloading on nachos and wings and grabbing another adult beverage on Sunday, authoritarian billionaire and hoplophobic 2020 presidential hopeful Michael Bloomberg will be promoting his gun-grabbing bona fides on the nation’s televisions.

Daddy Bloombucks revealed his campaign’s Super Bowl commercial yesterday.

Most presidential candidates don’t run Super Bowl ads because of the cost (this year’s ads are going for $5.4 million for a 30-second spot). But when you’re worth an estimated $54 billion, dropping over $10 million on a a 60-second ad is like picking up a soda and a Slim Jim at the gas station when you fill up.

As CNN reports,

Bloomberg’s ad features Calandrian Simpson Kemp, a Texas mother whose son George Kemp Jr. was fatally shot at age 20 in 2013, according to a statement from the campaign. In the video, Kemp opens up about the grief she’s felt over her son’s death and the need to take action on gun violence in America.

Regarding Kemp’s death, as Chron.com described the incident,

Deputies responded to the area and discovered a deceased male lying in the street in the 7500 block of Rosepath Lane. The deceased male was identified as George Harold Kemp Jr., 20, who had sustained several gunshot wounds.

Witnesses told deputies they were riding with Kemp in Kemp’s vehicle. Kemp drove to the Lakemont subdivision to confront Brandon Lacour over a personal matter. Kemp parked down the street from Lacour’s residence and called him on his cell phone, challenging Lacour, 17, to a fight. Lacour showed up with several other persons, all riding in Lacour’s vehicle.

Lacour and his passengers exited the vehicle and approached Kemp. One of Lacour’s passengers was carrying a hand gun. Witnesses told deputies that Lacour told the subject with the gun to shoot George Kemp, which he did.

In the ad, Ms. Kemp says that that “[Bloomberg] heard mothers crying, so he started fighting” and that he “isn’t afraid of the gun lobby, they’re scared of him.”

Mayor Mike’s ad doesn’t mention a single gun control measure that the candidate would impose if elected. That’s because when you start talking about the “gun safety” specifics he’s pushing — “assault weapons” bans, mandatory waiting periods, red flag confiscations and gun storage mandates — support for them drops.

The ad ends with a heart-warming shot of “Mike” hugging a young boy. Because obviously, he’s in this for the kids.

Don’t look for Bloomberg’s oh-so-moving ad to feature prominently — or at all — in any of he post-game surveys of America’s favorite commercials.