Latest Fishing Baits

Meet the Award-Winning

LIVETARGET Fleeing Shrimp

Ultra-realistic soft-bodied lure collects ICAST hardware

Niagara-on-the-Lake, ON (July 20, 2018) – A lure’s primary role is to convince a wary finned predator that an assembly of inanimate components – lead, steel, plastic and rubber – is in fact, alive and vulnerable, poised to play its part in nature’s food web. Premium lures are not only inspired by nature but also engineered to replicate every facet of a prey item’s profile and visual appearance, its behavior at rest and under duress, the sounds that it creates and even the scent that lingers as it is hunted by its adversaries.

This perfect fusion of fish-attracting and strike-provoking features in an artificial lure is a rare commodity indeed. Nevertheless, this is the standard to which LIVETARGET holds its creations.

White (918)

Recently, LIVETARGET unveiled the Fleeing Shrimp, the most compelling shrimp imitation ever fashioned by human hands. A seamless combination of biologically-precise profile and anatomy, a dynamic color palette, biomimetic action and robust saltwater components, the LIVETARGET Fleeing Shrimp is a soft lure that uniquely replicates the appearance, action, sound, and even the scent of a living shrimp.

Industry insiders, impressed not only with the Fleeing Shrimp’s form and function, but also its obvious potential for dominating saltwater fisheries, have welcomed this lure into an exclusive club: the LIVETARGET Fleeing Shrimp is the 2018 ICAST Best New Saltwater Soft Lure.

An intensive inspection demonstrates that the award-winning LIVETARGET Fleeing Shrimp uniquely replicates a living shrimp’s appearance. A portion of this biomimetic perfection stems from having a body size and shape that accurately replicates a natural shrimp, bristling with three-dimensional anatomical features. A custom-designed jighead sporting an extra-strong, corrosion-resistant hook blends seamlessly with the Fleeing Shrimp’s soft body, accentuating the lure’s ultra-natural profile. A broad spectrum of eight color patterns completes the visual deception.

The LIVETARGET Fleeing Shrimp truly comes to life when the angler imparts action, either popping it along the bottom or swimming it beneath the surface. The Fleeing Shrimp’s proprietary skirt masterfully emulates the motions of a living shrimp’s front legs, both in motion and at rest. Accompanying these bio-realistic skirt motions, the Fleeing Shrimp’s internal glass rattle chatters actively on the retrieve – replicating the sound of a living shrimp. The Fleeing Shrimp seals the deal with its long-lasting, natural shrimp scent that helps attract nearby predators and promotes extended retention of the lure in an attacking fish’s mouth – a powerful factor that delivers more fish to hand.

Glow (913)

Vic Cook of LIVETARGET noted that “shrimp are some of the most important live baits used by saltwater anglers. If you want to tap into the fish-catching power of live shrimp, but with the ease and convenience of an artificial, then the LIVETARGET Fleeing Shrimp can’t be beat. Never before have anglers been able to cast an artificial shrimp lure that so precisely mimics the real thing. It has the perfect appearance and profile, posture and action, sound and even scent – nothing else is even in the same area code.

And it’s so versatile. Anglers can drag the Fleeing Shrimp along the bottom, work it back to the boat with big hops, or even swim it through the water column. No matter the retrieve, the Fleeing Shrimp looks and acts just like a living shrimp, trying to escape its demise, would look and act. The only difference between the Fleeing Shrimp and a living one? The LIVETARGET Fleeing Shrimp bites back!”

Find this new standard in shrimp lures at retailers in two lengths and weights, complemented by eight ultra-realistic color patterns, with MSRP $9.99. You’ll be able to tie a LIVETARGET Fleeing Shrimp onto your line in late fall 2018.

Grant Koppers, founder and President of LIVETARGET, remarked that, “We are grateful and truly humbled that the ICAST voters recognized both the artistry and the engineering of the Fleeing Shrimp. We’re even more excited to see it in the hands of anglers across North America who will soon experience what we have learned during extensive field trials – the LIVETARGET Fleeing Shrimp is a saltwater predator-catching dynamo!”