GSM Outdoors Acquires Buckeye Lures

Irving, TX – GSM Outdoors (Fishing) is honored to announce the newest acquisition of Buckeye Lures.

Originally founded in 2000, Buckeye has carved out a solid reputation for quality over the years. The Spot Remover jig is synonymous with success to anglers across the world.

“Buckeye Lures is an awesome brand that has been established throughout the industry for years as one that is built by anglers for anglers,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “We are excited to carry on that tradition with the resources that we have at GSM behind it. We already have some innovative products in development that we are certain will be valuable in every anglers arsenal.”

Eddie Castro, President and CEO of GSM Outdoors, echoed the same optimism. “Buckeye Lures was identified early on as a brand that fit our culture,” says Castro. “We have targeted legitimate fishing brands that have a history of proven products and Buckeye is just that. Our team has a strong plan in place to innovate Buckeye and bring even more value to the angler and the marketplace.”

For more information on Buckeye Lures, please visit their website HERE, or connect with them on Facebook and other social media platforms.

For all additional questions or inquiries, please email marketing@gsmorg.com. If you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!