Canvas Cutter Engages Traditions Media

Canvas Cutter Engages Traditions Media

Unique and dependable outdoors sleeping solutions creators tap veteran PR firm

Elk Ridge, UT (February 25, 2022) – Traditions Media is proud to announce a new working relationship with Utah-based manufacturers of preeminent outdoors bedroll solutions, Canvas Cutter.

“After educating ourselves on their products and talking with the forward-thinking crew at Canvas Cutter, this partnership quickly became a no-brainer from our perspective,” says Traditions Media CEO and co-founder, Noel Vick. “They have an excellent, best-in-class product line, and we’ve been invited onboard to help with the storytelling and hunting- and fishing-industry content distribution that will ultimately help would-be customers discover and learn about it. They’ve done the hard work already – designing and launching the best outdoors sleeping solutions in the marketplace – so building awareness through industry communications is the exciting next step. They’ve already seen an explosive response to their outdoors bedroll sleeping solutions from hunters, anglers and backcountry explorers, but Canvas Cutter has only connected with a small percentage of their potential customers. That’s about to change.”

What impressed the Traditions Media Team most is how Canvas Cutter’s extensive product line simplifies and improves the outdoor experience. “From back country hunters to surf anglers – literally anyone who’s passionate outdoor pursuits require overnight stake outs – all of them are going to appreciate Canvas Cutter’s fresh take on highly packable bedroll systems,” says Vick. “They’re lightweight, quick and easy to set up, super adaptable, resilient to the harshest of elements, ultra-dependable, and most of all, comfortable. We are excited to help tell their story to the masses of outdoors men and women who have been looking for an alternative to the classic set-up-a-tent-and-hope-for-the-best mode of outdoors exploration.”

Seth Larsen, founder and CEO of Canvas Cutter, says he was introduced to Traditions Media through EJ Saunders, Canvas Cutter’s CMO. “We had been struggling in our ability to generate written copy, get articles out to the press, and reach magazines and web-based forums,” Larsen says. “EJ was looking for a company that could not only help, but one that operated solely in the outdoors space and understood the outdoors media and, ultimately, our customers. One of EJ’s partners recommended Traditions Media for its solid reputation with key players in the outdoors industries and an introduction was made. After our initial meetings with the Traditions Team, it was clear that they understood our goals for outreach and growth, and that they had the tools, skills and connections we need to move the needle. It’s going to be a really good fit, and I’m confident in their ability to deliver news on our products that we believe make great outdoors experiences even better.”

Speaking directly to those products, Larsen says Canvas Cutter’s bedrolls and accessories are conceived and executed to simplify experiences outdoors. “They allow users to go out and do what they love doing during the day, then sleep really, really well at night, which is rare,” he says. “A lot of people don’t like camping because it can be uncomfortable. And people who want or need to overnight while hunting or fishing don’t look forward to it for the same reason, but also because it can be such an ordeal in terms of the gear they think they need to bring. Our products change all that. We have people who regularly e-mail us saying they sleep better in their Canvas Cutter bedroll than they sleep at home in their own bed, which is super satisfying to us. There are so many outdoorsmen and women out there who would benefit from our product but don’t know it exists right now. Traditions Media is going to help change that with their well-written industry communications that make it easy for editors, outdoor writers and other influencers to help spread the word to their own readers and followers about how our excellent products improve the outdoors experience.”

About Canvas Cutter

At Canvas Cutter, we believe every thread counts. We craft reliable, high-quality, durable gear for passionate outdoors enthusiasts. We specialize in reinventing timeless pieces of gear, simplifying it, and improving it to be more functional in outdoor applications while significantly increasing comfort and utility. Learn more at canvascutter.com. Load. Go. Dominate.