MEADOWS OF DAN, VIRGINIA  – Primland, a boutique resort located on 12,000 acres in Blue Ridge Mountains, launches its 2nd Annual Primland Cares Online Auction on Monday, March 29 with proceeds going toward the Patrick County Food Bank and the Primland Employee Assistance Program.

Beginning at 8 a.m. ET on Monday, March 29, bids on fly fishing vacations, wing shooting weekends and other outdoors pursuits can be entered at RallyUp (https://go.rallyup.com/79e871). The auction ends on Wednesday, March 31 at 8 p.m. ET.

Giving back has been a tenet of the luxury boutique resort since it opened. Last year it raised $62,500 in response to the pandemic, to help those in need as COVID-19 drastically altered people’s lives.

“Primland is honored to help the good people in our wonderful community,” said Primland VP Steve Helms, who grew up in Patrick County. “The Auction items are unique, creative, and exceptional. There are things for every individual’s tastes and preferred leisure activities. Everyone was so generous with their bids last year, and we hope to surpass the benefit total this year.”

A sample of Auction items include a spot in the annual Jay Haas Golf Skills Challenge, a guided fly-fishing vacation, a wild turkey hunt, a Tree House Romance Package, three-night mountain family getaway, private romantic dinner in the resort’s new Schlumberger Wine Cellar, and much more.

To view a complete list of auction items or to bid starting Monday at 8 a.m. EST, visit https://go.rallyup.com/79e871

Conde Nast Traveler readers voted Primland the Best Resort in the South last year, and one of the best in America.

For more information, visit www.Primland.com.

ABOUT PRIMLAND

Primland (Primland.com) resonates with people who value Mother Nature’s masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenaline while traversing ATV trails. Feel child-like wonder while star gazing through a professional-grade telescope. Embrace tree house lodging perches with panoramic views. Relish playing an award-winning trophy golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

For more information about Primland, visit Primland.com, or call 866.960.7746.