ALLEN Introduces New Shooting Range Channel Program

Louisville, CO: Shooting consumers are flocking to both indoor and outdoor ranges nationwide as they look to refine existing skills or learn new ones for the first time.

ALLEN Company has introduced a new promotional program catering to the shooting ranges that help safely teach and train today’s shooting consumer.

This newly developed promotional program offers purchase incentives and product display opportunities to help ranges serve a broader array of needs to shooters while they spend time in these venues. Some of the specific product assortments that make up this promotional program include; flaking targets in bulk counts, steel targets, self-healing targets, holsters, gun cases, concealed carry products, range bags, trap and skeet accessories, shooting sticks and shooting rests, eye and ear protection, gun cleaning and tactical gear accessories.

“Shooting ranges are a very vital pillar of today’s shooting industry for the consumer. They are a place where newcomers can safely learn, gather knowledge and develop their shooting skills in a secure instructional environment. Often times, they are also the only nearby and convenient venue someone in an urban environment has,” states Doug Jenner, Vice President of Sales & Marketing.

To find out more about the 2021 Shooting Range Program, contact your local sales representative or email us at customerservice@allencompany.net

To find a shooting range near you visit the National Shooting Sports Foundation website at https://www.nssf.org/ranges/.

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Telephone: (800) 876-8600

Media contact: Megan Trujillo via phone (720) 390-679116 or via email megan.trujillo@allencompany.net.

About Allen Company:

Enjoying their newly opened headquarters in Louisville, Colorado, Allen Company was founded in 1970 and is the leading provider of hunting, shooting, archery and tactical-related products to the Outdoor Industry. By continuously striving to improve our product design and quality, we have set our sights on making the Allen brand known and trusted by the entire outdoor population as the best product for the money.

After celebrating the 50th-year Anniversary for the organization, ALLEN Company is hard at work maximizing the expanse and operational improvements embedded within their new headquarters and distribution center located in Louisville, CO.