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Striking Distance Just Got Closer |
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ScentLok® drops classic woods realism onto an abstract foundation across half its new lineup with the launch of Realtree® XT-3™ apparel |
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MUSKEGON, Mich. (July 1, 2026) – More than three decades ago, Bill Jordan revolutionized the hunting industry by sketching the first true-to-life bark patterns in his backyard and forever changed how hunters interact with the wild. Today, that legacy of relentless innovation takes its next monumental leap forward. In a powerhouse move, ScentLok is going all-in on Realtree’s® wild new XT-3™ pattern, dropping it onto more than half of their entire new product introductions. This massive joint effort unites the undisputed pioneer of visual deception with the gold standard of olfactory stealth and apparel design. The new look immediately takes over ScentLok’s most elite technical gear, headlined by the Savanna Fuse, Ridge, and BE:1 collections. |
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Visual Chaos Modern camouflage design continues to advance, hitting a new peak of visual deception with Realtree XT-3. The Realtree team deployed an abstract foundation built on geometric lines, layered organic textures, and strategically placed color breaks. It actively shatters the human outline through sharp angles and fractured shapes that perfectly mimic the visual chaos found in diverse environments. By pairing this highly adaptable, multi-location pattern with ScentLok’s heavy-hitting fabrics, the collaboration gives faithful bow and gun hunters an unmatched tactical advantage that adapts to changing light, distance, and habitat conditions. The Multi-Terrain Hunter “Putting a Realtree pattern on more than half of our new lineup isn’t a small decision,” said Steve Allie, ScentLok Marketing Director. “Bill Jordan and his team have spent decades figuring out how to make hunters vanish. By combining their new XT-3 design with our technical fabrics, we’re giving guys a system that covers them visually and stops their scent from giving them away. It’s just a damn good combination.” The pattern is engineered specifically for hunters who demand both the depth of traditional timber and the raw performance of modern macro-disruption. By breaking up the human outline across varying distances, heights, and light conditions, it thrives whether pinned against a mature treestand bark matrix or buried deep in a dense ground blind. |
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Full-Season Fleet Ready The Realtree XT-3 pattern spans everything from early-season lightweight apparel to late-season outerwear and essential accessories. The complete suite of gear—including the flagship Savanna Fuse™ and Ridge™ series—is available now. To explore the entire collection and secure your gear, visit the ScentLok Realtree XT-3 Collection. |
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ABOUT NEXUS OUTDOORS Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game. |
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Answering the Call Driven by hunter requests and the popularity of the Ridge series, ScentLok is now stocking the all-new, deadly-quiet Ridge Bib
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Warmth Through Loft ScentLok’s new BE:1 Puffy Jacket and Pant bring quality and field performance to a popular style MUSKEGON, Mich. (June 24, 2026) – Some things just look warm. Regrettably, a percentage of those things fail to live up to their appearances. Such is often the case with outerwear. More specifically, outerwear for hunting. Consider the puffy jacket. You can literally slide into one online for under $40. The Photoshopped Ai model sure looks svelte and comfy, but that unrecognizable brand is a little wonky. Unpronounceable, really. Never seen it before. And why is it only available from international ecommerce juggernauts? Because it’s crap. The polar opposite is true when new hunting outerwear drops from a legacy manufacturer, like ScentLok. And so it is with their new BE:1 Puffy Jacket and Pant. Dark Slate NEW Realtree XT-3 Delivering on-demand warmth, the BE:1 Jacket and Pant are extraordinarily comfortable and sporty looking to boot. Typically, ScentLok product descriptions open with the company’s “fabric-first” promise, but in this case, we’re diving into the insulation first. The outerwear duo’s Sorona® Aura insulation delivers higher fill power than similar weight polyester insulations, providing a lighter, warmer garment with less filling, which allows for greater packability. Made from the Sorona polymer, a performance fiber that is about 37% plant‑based rather than fully petroleum‑derived, Sorona Aura traps air while remaining thin and flexible and less bulky than traditional synthetic fills. It’s also breathable, designed to let moisture vapor easily escape, helping regulate body temperature and reduce that awful clammy feeling during active use. Sorona Aura also maintains its loft wash after wash. ScentLok takes another step by thermal-mapping the insulation into particular zones. In the BE:1 Puffy Jacket, for example, the chest area – the body’s furnace – contains 80g of Sorona Aura, while the arm insulation is throttled back to 60g to advance mobility. The BE:1 Puffy Pant features 60g of insulation throughout. The final insulation related trait is the baffling. Those sewn seams with individual insulation pockets aren’t for style-points only – they hold the insulation in place, defying gravity and time. Additionally, baffling promotes lofting, which means more warm air is captured. Despite the luscious and lofty insulation, the BE:1 Jacket and Pant are surprisingly packable. “They easily store in a field bag or daypack, so you can carry them into the field for a sit or take them off if the weather heats up,” said Allie. To thwart the olfactory senses of big game, the BE:1 Puffy Jacket and Pant include ScentLok’s Carbon Alloy® scent control technology. Carbon Alloy combines treated carbon, activated carbon, and zeolite to absorb odors emitted by your body. Carbon Alloy utilizes natural coconut shell carbon, as it has the largest internal surface area of any carbon on earth. This massive surface area promotes the adsorption of the broadest scent molecule range. It innately secures these molecules and holds them until you reactivate your gear in a household dryer. The BE:1 Puffy Jacket and Pant are structured of a durable, ripstop nylon outer fabric with soft peached lining – the lining feels easy on the skin and welcomes layering like butter. The shell is also DWR treated to help shed moisture and resist staining. The elbows are articulated for improved fit and mobility. Articulation, or pre-curvature, is a design feature where the fabric at the elbow is shaped and seamed to match the natural bend of the arm. The jacket also features a high-neck for added wind protection and an intelligently designed hood. The hood is constructed of three unique fabric patterns for better sculpting and hold, even while turning from side to side. Moreover, the hood is purposely cut to position behind your eye for better peripheral vision. The BE:1 Puffy Jacket also offers five strategically placed pockets for securing essentials and an adjustable waist to lock in heat and customize fit. The matching pants include specialty features as well, like invisible zippers on the center front fly and pair of front waist pockets. An internal drawcord can be tied on the outside or inside of the waistband. And 18-inch side seam zippers yield easy donning and doffing in the field, boots on. BE:1 Reactor Puffy Jacket FEATURES: Carbon Alloy® for maximum odor adsorption Thermal-mapped Sorona® Aura insulation for warmth without bulk and maximum packability (80g in the body, 60g in the extremities) DWR treatment helps shed moisture and resist stains Durable nylon outer fabric with a soft peached lining High-neck hood for extra protection Five pocket design for securing all your gear Articulated elbows for improved fit and mobility Adjustable waist to lock in heat and keep moisture out SIZES: SM – 3XL PATTERNS: Dark Slate and NEW Realtree XT-3 MSRP $219.99 BE:1 Reactor Puffy Pant FEATURES: Carbon Alloy® for maximum odor adsorption 60g Sorona® Aura insulation for warmth without bulk and maximum packability DWR treatment helps shed moisture and resist stains Durable nylon woven ripstop outer fabric with a soft peached lining Invisible zipper for the center front fly 2 invisible zipper front waist pockets Elastic waistband with internal drawcord that can be tied on the outside or inside of the waistband Rib knit bottom hem at lower back leg 18” side seam zipper for easy on/off SIZES: SM – 3XL PATTERNS: Dark Slate MSRP $219.99 NOW AVAILABLE View Online Version ABOUT NEXUS OUTDOORS Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.
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Beat the Early Heat ScentLok® drops touch-activated cooling and elite Carbon Alloy™ odor adsorption in the all-new Savanna Fuse 1/4 Zip
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