St. Croix Rod invites anglers to join in celebration of fishing at its 2026 Customer Appreciation Day, Saturday, June 20 at the St. Croix Factory in Park Falls, Wisconsin. As in previous years, the 2026 event will offer both in-person and online participation options.
Customer Appreciation Day continues to evolve and grow, but the event’s identity and purpose remain the same. It’s a chance for the St. Croix Rod and SEVIIN Reels Teams to express thanks to their anglers while celebrating a collective passion for fishing. The annual event attracts thousands of in-person participants and many more online, who take advantage of the event’s free, livestreamed fishing seminars and special, one-day-only deals on rods, reels, combos, tackle, and apparel.
2026 St. Croix Customer Appreciation Day Activities
Free Fishing Seminars – Gain fishing knowledge and up your game on the water. We have a full day of informative presentations – in person and live streamed – presented by St. Croix and SEVIIN Pro Staff. Seminars will be livestreamed on St. Croix’s YouTube channel and Facebook page.
Jason Halfen: Electronics – 9:00AM-10:00AM
Brian Brosdahl: Panfish & Walleyes – 10-11:00AM-Noon
Taylor Flannery: Northen Wi Muskies – 11- Noon
Jimmy & Al Lindner: Multispecies Angling – Noon-1:30PM
Engineering Tent – See the process of how St. Croix Rods are handcrafted and how SEVIIN Reels are designed and tested.
Free Food – Enjoy a complimentary brat and hot dog lunch, courtesy of Johnsonville.
Special CAD-Only Deals at the St. Croix Factory Store – CAD attendees and virtual participants will enjoy exceptional one-day-only deals on a huge selection of various St. Croix rods, special combos, tackle, and limited-edition St. Croix CAD apparel. In addition to regular items, all CAD deals and special offers will be available online at stcroixrodfactorystore.com the day of the event.
Design a Hat In Your Own Style – ATS printing is the apparel partner of St. Croix, SEVIIN, and many other top brands in the fishing industry. Come to the ATS Hat Bar to design, customize, and watch your own, special hat be created.
BassmastHER Ambassador, Maggie Carsello – Created by B.A.S.S., BassmastHER is a support system for education, travel, inspiration, and more to the passionate community of female anglers. Meet BassmastHER Ambassador, Maggie Carsello, a fishing influencer and tournament angler from Madison, Wisconsin with the goal of inspiring women to claim their space on the water.
Fishing Vendor Booths – See the hottest new fishing gear and meet with company representatives from top brands like Humminbird, Minn-Kota, Northland Tackle, Eurotackle, Stealth Tackle, Evolution Tackle Storage, Janie’s Musky Baits, Mepps & Mister Twister, and more!
Free Line Winding – Courtesy of the University of Wisconsin-Madison Fishing Team.
Free Kids Activities – Kids of all ages will enjoy lure painting, fishing sticker decoration, and fishing games!
Meet Fishing Personalities – Hang out with St. Croix & SEVIIN Team Members, high-profile anglers, fishing celebrities, and true legends.
Warranty Service – Have a broken St. Croix Rod? If you’re coming to CAD in-person, submit your warranty claim in advance, and not only will you save 50% on your warranty fee, we’ll have your replacement rod waiting for you to pick it up! If you are coming to CAD in-person, PRE-REGISTER YOUR WARRANTY CLAIM HERE before Friday, June 12.
Plan Your Trip and Stay Up to Date
Pre-registration for anglers attending in person is suggested. Anglers can learn more and stay up to date with St. Croix’s 2026 Customer Appreciation Day event by following St. Croix on Facebook and Instagram.
For ideas, information, and assistance in planning your visit to Northern Wisconsin, visit the Travel Wisconsin website.
About St. Croix Rod
Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 80 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major American rod company to still build rods entirely from design through manufacturing. The company remains family-owned while owning and operating duplicate manufacturing facilities in Park Falls, Wisconsin and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph®, Mojo, and BASS X, St. Croix is revered by all types of anglers from around the world. The St. Croix Family of Brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
