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ICAST NEW PRODUCT SHOWCASE |
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Breaking Another Bait Barrier |
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DAIWA’s new 2025 LASER IMPACT® Switch Hitter™ pulls together classic lure behaviors, resulting in a multifaceted, multispecies fish missile. |
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FOOTHILL RANCH, CA (June 26, 2025) – Mostly, lures fit into nifty little categories. There are jigs, spoons, crankbaits, and so on. From time to time, however, a new bait drops that can’t be so easily pigeonholed, but works like witchcraft, nonetheless. That’s what DAIWA has in their new 2025 LASER IMPACT® Switch Hitter™ 85S. |
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It’s sleek but muscular 3 ¾-inch baitfish silhouette says jerkbait, aka twitchbait, but its effective range and locomotion shatter those categorical norms. “The LASER IMPACT Switch Hitter’s performance is something altogether new, and based on testing and feedback, something fish have been craving,” said DAIWA Field Marketing Manager, Chris Martin. “We call it a ‘tail-sliding’ action,” Martin continued, referring to the lure’s amplified action. “You don’t have to work the Switch Hitter as rapidly, because as you twitch the bait, the tail inherently follows the direction of the head, but as it slows down, the tail moves naturally to the other side and readies to dart again.” So that’s the twitch of it. But don’t dare categorize the LASER IMPACT Switch Hitter as a garden-variety floater or slow-sinker – it’s neither. “Purposefully, it falls faster than your average sinking twitchbait, which lends the opportunity to fish the Switch Hitter at a variety of depths,” said Martin. “It’s proven effective on west coast calico bass in over 20-feet as well as Gulf of America redfish and trout in less than 5-feet. The Switch Hitter is that versatile.” |
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Perfectly balanced, the LASER IMPACT Switch Hitter holds optimal position regardless of how deep you fish it. “It stays upright and stable while shimmying its way down,” noted Martin. “No cartwheeling or twisting.” And that shimmying, that fluttering, is visually amplified with DAIWA’s landmark LASER IMPACT technology, which captures and rebroadcasts light like none other. At the epicenter of LASER IMPACT are three-dimensional, pyramid-shaped polyhedrons embedded within the lure’s body – a polyhedron is a three-dimensional geometric shape with flat faces, straight edges, and vertices. The assembly is engineered to reflect light in multiple directions, not just a single plane, creating a natural and highly realistic visual effect that closely resembles the flash and flicker of live baitfish. The LASER IMPACT prism captures and reflects light in a full 360-degree pattern, too, making the bait visible from all directions, significantly increasing its drawing power over the two-dimensional foils found in most lures. The combination of the pyramid-shaped polyhedrons and a built-in mirror reflector inside the lure results in intense, high-brightness flashes. These flashes can be seen from a distance and are also effective at attracting fish even in deep, shaded, and nighttime environments, as well as in stained and murky water. Even the slightest amount of light activates the LASER IMPACT prism. |
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More on techniques… Balanced jigs, like the Rapala Jigging Rap, have been popularized for casting and aggressively snapping off the bottom to trigger walleyes, perch, and bottom-ranging bass. DAIWA’s LASER IMPACT Switch Hitter adds another dimension to the technique. “While a balanced jig will swing and hastily glide back to the bottom, the Switch Hitter, after a hearty snap, will flutter back to the bottom while holding its horizontal posture and kicking color and light everywhere,” explained Martin. “And, because it drops slower than a conventional balanced jig, fish have that extra second or two to strike.” Snap jigging with a twitchbait? Now that’s pretty cool. Casting power is another hallmark of the LASER IMPACT Switch Hitter. Its compact aerodynamic body and precision weighting combine to create a surface-to-sea missile. It casts fast and heavy and straight as a blow dart, no tumbling. The Switch Hitter also slices wind like an Aogami knife, making the athletic bait a prolific weapon for surf casters as well. |
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COTTON CANDY |
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BLUE PINK |
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MAX LASER |
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SARDINE |
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EMERALD AYU |
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LASER IMPACT SWITCH HITTER 85S FEATURES:
MSRP $17.99 |
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For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us |
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About DAIWA Corporation DAIWA’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, DAIWA Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, DAIWA Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, DAIWA’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. DAIWA’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us |