Technology Delivers Clarity 

Veteran-owned, pioneering eyewear company RLVNT aligns with communications experts

FINLAYSON, MN (May 7, 2025) – RLVNT is proud to announce the addition of fishing/hunting/outdoors industry PR company Traditions Media to its marketing team, effective May 1, 2025.

“Our company is solid in its technological achievements in fishing and hunting eyewear, so it was time to find the best channel to reach new audiences and take every opportunity to share our story,” said RLVNT CEO, Norm Kester. “Our growing staff had worked with the Traditions Media team with other brands and projects, and I was soon convinced they were the perfect fit for the ground game we wanted to win in this competitive marketplace.”

“We’re excited,” said newly appointed Director of Sales, Patrick Kalmerton. “What RLVNT brings to the eyewear game is new, exciting, and offers serious advantages over competitive products. Having worked with Traditions since their beginning, I knew they were the right team to help us tell RLVNT’s compelling story.”

“We’ve wanted to partner with a legitimate innovator in eyewear – not someone who brands off-the-shelf products,” said Noel Vick, Traditions Media President. “Once we saw what RLVNT was doing with the science of eyewear for anglers and hunters, we knew we had to help them get the message out. And we appreciate that everything RLVNT does is based in the heartland, rural Minnesota. And being veteran-owned was another incentive to get behind RLVNT…”

Vick added: “It’s our 20^th year as an agency and we started in the north and broke ice, pun intended, in ice fishing. And while we’ve spent the last decade penetrating the south and saltwater, hunting, and general outdoors, we’ve always had a firm handle on the Ice Belt market. This trajectory perfectly overlays RLVNT as they expand into markets outside the Midwest.”

Vick continued: “We love seeing new, innovative, and energized companies grow past their expectations, something we are convinced we can help RLVNT achieve. They are a blooming, Minnesota-based boots-on-the-ground company with a lot of engineering, science, and real-world fishing and hunting behind the product designs, offering lens technology that lets you read your fishing electronics clearly and with amazing definition, to lenses designed specifically for hunters to avoid being busted in the blind.”

“That, and RLVNT offers other seriously cool, problem-solving stuff that nobody really knows about… yet.”

“The timing couldn’t be more ideal, either,” concluded Vick. “Even though we’re all weathering difficult economic times, there are those bold and rare companies with the foresight to invest in the artillery needed to boost sales. RLVNT has stepped up to the plate and in our opinion is poised to become a leader in outdoors eyewear. We’re honored to be working with such a progressive, problem-solving brand.”

ABOUT

RLVNT was founded by Norm and Adam in 2018, two friends from the optical industry who loved the outdoors and wanted sunglasses tailormade for their environments. The problem? That technology didn’t exist. And what’s more, other outdoor enthusiasts had great ideas but weren’t being heard. RLVNT became the solution to these problems as a company committed to listening to the community and solving Real-Life Vexes with New Technology. 

From inception to becoming a leading outdoor brand, RLVNT’s commitment to quality and science-based solutions shines through.