Due to continuing COVID-19 restrictions in the City of Madison and within Dane County, the 2021 Wisconsin Open Season Sportsman’s Expo (formerly Outdoor Life/Field & Stream Expo) will be relocated to the Kalahari Resort Convention Center in Wisconsin Dells, Wis. The date remains the same, March 26-28, 2021.

Located directly off I-90/94, the Kalahari Resort Convention Center features 212,000 square feet of usable space with exhibit space for 750+ booths. The Convention Center features a full service business center, complimentary Wi-Fi throughout and dedicated loading docks with rollup doors.

“We are looking forward to continuing the Wisconsin Open Season Sportsman’s Expo in a safe and productive environment at the Kalahari Resort Convention Center,” said Chris O’Hara, Vertical Outdoor Director, Bonnier Events. “We understand the significant role the Expo plays in the outdoor community as well as within the state of Wisconsin and are dedicated to maintaining its success. Given our solid exhibitor base and stakeholders, we are confident that this relocated event will be a hit.”

The Wisconsin Open Season Sportsman’s Expo will spotlight new products and learning experiences for hunting, fishing and outdoor enthusiasts. The Expo will feature everything from bow trials and archery trick shooting, to the always-popular trophy deer contest and much more.

Exhibitors can see a full floor plan and book a booth, HERE.


Open Season Sportsman’s Expo Partners with Vet Tix for all 2021 Events