Project ChildSafe Newsletter From NSSF

NSSF- The Firearms Industry Trade Association
Over the last 20 years, Project ChildSafe and the National Shooting Sports Foundation (NSSF) have promoted genuine firearms safety through the distribution of safety education messages and free firearm safety kits. Together, with your help, we can help educate more gun owners on safe storage practices when their firearms are not in use and responsible gun ownership to help keep our loved ones safe.
National Safety Month
June is National Safety Month and a perfect time to remind gun owners about safety and responsible storage to help reduce accidents related to firearms. Gun owners want to learn, practice firearms safety and be part of a responsible firearms-owning community. Please take time this month to amplify safety messages and resources in your community.
S.A.F.E. Summer

During the summer months, when children are more likely to be home and unsupervised, it’s important to remind gun owners to store their firearms securely when not in use. S.A.F.E SummerSummer serves as a reminder that proper firearms storage is the #1 way to help prevent firearms accidents, theft and misuse, including suicide. S.A.F.E. serves as an acronym that reminds everyone:

  • Store your firearms responsibly when not in use
  • Always practice firearms safety
  • Focus on your responsibilities as a firearms owner
  • Education is key to preventing accidents

Please visit our resources page for specific S.A.F.E. Summer tools and content that you can share with your customers, members and/or fellow community members.

Educational Resources
Recently, the National Shooting Sports Foundation and the Bureau of Justice Assistance unveiled a new Public Service Announcement (PSA) called “Protect the People You Love.” The PSA focuses on the assumption that children are unaware of firearms in the home, and encourages families to talk to their children about guns. We hope you will share the new PSA on your social media channels.

Window DecalsProject ChildSafe also recently launched a new video series to help new and potential gun owners understand their responsibilities if they decide to keep firearms in the home. “Many Paths to Firearm Safety” portrays three different gun owners and their stories of ownership, along with the steps they took to make sure they would handle and store that firearm safely when not in use. We encourage you to share this videoon your social media channels and get the word out to your networks.

Additionally, the “Own It? Respect It. Secure It.” initiative was developed by NSSF to give our supporters and partners an ongoing platform to promote and encourage firearms safety and storage. We have many resources in the “Own It? Respect It. Secure It.” toolkit that you can leverage in your community, including sample social media contenta counter poster and window decals.

Social MediaFollow and Connect with Us on Social Media

You can follow us on social media, tag us in posts and re-share and like our content to show your support for the program. Check out our social media channels on TwitterFacebook and Instagram to see what we’ve posted about recently!

Show your customers how they can support Project ChildSafe

If your business has a website, you can help Project ChildSafe raise funds to provide more free locks and resources to gun owners. A simple “Donate to Project ChildSafe” button on your site can make a huge difference, especially at checkout if you offer online sales. Donate TodayContact us and we can help with finding the right option for you.

If you’d like to make a donation, you can donate online todaythrough our website or via the RoundUp app, which allows you to support Project ChildSafe through everyday purchases. You set a monthly donation limit and each time you swipe your credit or debit card a donation will be made to Project ChildSafe. Click here to get started!

We want to hear from youWe Want to Hear from You!

Please send us feedback, ideas and suggestions on what has been effective in your community and how we can improve the program. Project ChildSafe functions at its best when our partners are actively involved and we would love to hear your ideas. Please email us at

Thank You!

All of us at NSSF and Project ChildSafe are grateful for your partnership and continued participation in our program. We look forward to our continued work together in the months and years ahead.


Bill Brassard
Bill Brassard Jr.
Senior Director, Communications
National Shooting Sports Foundation

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National Shooting Sports Foundation
11 Mile Hill Road
Newtown, CT 06470