Plano EDGE™ Recognized for Best Product Design of 2020
|
|
Grand Prairie, Tx (October 1, 2020) – Tackle management is everything to an angler. Losing time looking for the right lure or detangling hooks can mean missing out on a catch- and for competition anglers, a prize worth tens of thousands of dollars.
Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world-changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.
Finalists for Fast Company’s Best Product Design of 2020 included the most innovative items on the market, such as products by Nike, Yeti, and Google. Plano’s EDGE™ line stood out amongst leaders in the technology and conservation markets. See the full list of finalists here.
Plano partnered with Smart Design, a strategic design company with their goal being to humanize products, services, and experiences through in-depth research, insights, and design strategies. “Standing out in a competitive market is always a challenge. Partnering with Smart Design offered an outsider perspective that helped us understand what our customers were missing so we could improve our products with them in mind” stated Charlie Davis, Director of Brand, Plano and Frabill Fishing.
The ingenious minds at Plano and Smart Design resulted in a line of tackle boxes with the future of fishing reimagined. Plano EDGE™ has brought unprecedented speed, security, and efficiency to tournament and recreational fishermen alike. Plano has earned the recognition they deserve for giving today’s fishermen modern tools that reflect their dedication and skill.
|
|
For more information, please visit
|
GET CONNECTED
|
|
You may also like
-
Hard To Beat Jigs & Blades Two must-have armaments for the spring walleye run
-
Do We Want Restrictions on Fishing Technology? Wisconsin has become the first state to officially ask the question.
-
Spring River Run ‘Eyes These Northland® experts are on the bite right now… Don’t Miss Out!
-
Best Bait Container You’ll Ever Own, EGO’s Soft Sided Bait Cooler is a life saver for bait and insurance policy for your investment.
-
Fine-Tuning for Success Whitewater Fishing pro ambassadors drill down into the details of what elevated them in the 2024 Bassmaster Classic.