Hottest on the Ice!

St. Croix announces the best prices of the year on select Mojo Ice, Avid® Ice, Legend® Black Ice and Croix Custom Ice rods, plus great savings on cold-weather apparel

Park Falls, WI (January 30, 2020) – We know where anglers’ minds are right now – especially those vertical virtuosos from across the Ice Belt. Allow us to briefly interrupt the mid-season ice-fishing blitz with exciting news. You know we wouldn’t bug you if it wasn’t important.

St. Croix Online Ice Sale

Beginning on January 30 and extending through February 16, St. Croix is offering anglers the best pricing of the year on select rods from each of its popular ice series: Mojo IceAvid Ice JiggingAvid Glass IceLegend Black Ice and Croix Custom Ice (CCI). Whatever the target species or technique, anglers can save 25% off retail pricing and receive $5.00 flat-rate shipping when they place their orders during this special 17-day online-only sale.

Get Your Mojo Working

Featuring St. Croix’s proprietary custom reel seat and split-grip handle, the Mojo Ice series includes models suited for any fishing style or technique. These precision-tapered, solid carbon blanks are equipped with stainless-steel guides in sizes designed to prevent freeze up so you can keep working your mojo in any conditions. Go ahead and fill the cart; sale prices on Mojo Ice models start at just $37.50!


  • Precision-taper solid carbon (SC material) blank provides superior performance
  • Premium split-grip cork/EVA handle
  • Custom reel seat ideal for all techniques
  • Sea Guide lightweight stainless-steel guides
  • 1-year warranty backed by St. Croix Superstar Service
  • Designed in Park Falls and handcrafted in Fresnillo, Mexico

Avid Ice Rods for Avid Anglers

The popular Avid Ice series consists of Avid Ice Jigging rods designed for walleye and Avid Glass Ice rods for panfish applications. Sale prices on Avid Ice models start at only $45!

Created specifically for jigging walleye, Avid Ice Jigging rods features Kigan stripper guides and lightweight, low-profile running guides. Constructed with precision-taper solid carbon (SC material) blanks and super-sensitive carbon handles, 27”-36” Avid Ice Jigging Rods deliver absolute control and sensitivity.

Avid Ice Glass models are designed specifically for panfish. Constructed with an Xtreme-Flex solid glass (SG material) blank, high-visibility tip and super-sensitive carbon handle for superior performance, these 18”-34” rods excel in any panfish application.


  • Jigging rods for walleye feature precision-taper solid carbon (SC material) blanks
  • Glass rods for panfish feature Xtreme-Flex solid glass (SG material) blanks with high-vis tips
  • Super-sensitive carbon handle
  • Kigan stripper guide with lightweight low-profile running guides
  • 1-year warranty backed by St. Croix Superstar Service
  • Designed and handcrafted in Park Falls, U.S.A. (with foreign and domestic materials)

Make the Season Legendary

St. Croix Legend® Black Ice rods feature an adjustable, patented super-finesse coil-spring bobber system that helps anglers see even the most subtle bump or strike well before it can be felt. Featuring precision-taper solid carbon blanks and unique Sea Guide NPS integral reel seat handles, Legend Black Ice models are on sale starting at just $56.25!


  • Super-finesse high-tension stainless-steel strike indicator
  • Fully adjustable and interchangeable spring indicator system
  • Precision-taper solid carbon (SC material) blank provides superior performance
  • Sea Guide NPS reel seat
  • Pac Bay Minima guides
  • 1-year warranty backed by St. Croix Superstar Service
  • Designed in Park Falls, U.S.A. (with foreign and domestic materials)

Custom Performance Without the Custom Price

The technique-specific Croix Custom Ice (CCI) series features unrivaled technology and performance to exceed the expectations of the most-demanding ice anglers. The blank materials used for this pinnacle series are engineered specially for ice rods and incorporate five distinct platforms including Solid Carbon (SC material), Solid Glass (SG material), Tubular Carbon (TC material), Tubular Carbon / Tubular linear S Glass (TCG material), and Tubular Carbon Fused to Tubular linear S Glass (TCFG material). Designed and handcrafted in Park Falls, WI, Croix Custom Ice rods feature REC recoil guides with black pearl finish, split-grip super-grade cork handles and a 5-year warranty backed by St. Croix Superstar Service. Sale prices start at just $97.50 – an unbelievable value on St. Croix’s most dialed-in and technologically advanced ice rods!


  • Proprietary blank technology built into each model for extreme performance
  • Technique-specific ice series features unrivaled technology and performance
  • REC Recoil guides with black pearl finish
  • Split-grip / super-grade cork handle
  • Two coats of Flex-Coat slow cure finish
  • 5-year warranty backed by St. Croix Superstar Service
  • Designed and handcrafted in Park Falls, U.S.A.

We know you don’t want to miss the next bite, but we didn’t want you to miss out on big savings on all the great St. Croix ice rods you love, either. So, dig that phone out of your pocket and go to the Rod Shopper and cash in on the hottest savings on ice – online only, January 30 through February 16.


Like the rods? You’ll love our apparel. Save 25% on select cold-weather apparel items January 30 through February 16. Shop now!


Coming to northern Wisconsin? We’d love to meet you, and we’d love for you to have the chance to Meet Our Machinery. Call us at 800.826.7042 or email us at to schedule a factory tour. Learn more at



About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 70 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Tidemaster®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.