Holiday Gift-Giving on Ice

Holiday Gift-Giving on Ice

Set up the ice anglers on your list with versatile, grin-generating LIVETARGET Lures

Niagara-on-the-Lake, ON (December 4, 2019) – The Holiday Season is upon us, and that means gift giving. Ice is upon us, too, which means ice-fishing lures are a sure bet for the diehard anglers on your list – especially a handful of special lures possessing deadly on-ice efficacy that carries over to the open-water season. We’re talking truly versatile lures that are effective no matter the season. So don’t be fooled by their overstuffed tackle bags; the following selections are sure to please because they’re sure to catch fish.


Jigged through the ice or casted and retrieved in open water, the LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater gamefish. It’s strategically designed with a realistic yellow perch profile and a precisely balanced internal composition for yo-yo-style retrieve. It’s also a recognized favorite for winter walleyes when dropped through the ice. Available in three sizes to target everything from crappie to lake trout, the LIVETARGET Yellow Perch Rattlebait comes in four deadly patterns, including Natural/Matte, Metallic/Gloss, Fluorescent/UV, and Glow/UV. Get them here.


The LIVETARGET Golden Shiner Rattlebait is a must-have for every tackle box. Featuring a life-like shiner profile and highly detailed finish, it generates a loud rattle and is perfectly balanced for a variety of retrieves. Virtually all freshwater gamefish, including bass, pike, trout, and panfish will eat this lure, which has earned deserved acclaim with the big walleye hunters of Lake of the Woods, Lake Winnipeg, and the Great Lakes. Available in three sizes and nine deadly patterns – including four glow options – the LIVETARGET Golden Shiner Rattlebait has also been gaining a solid reputation with big panfish hunters across the Ice Belt, who are catching massive crappies, perch, and bluegills on the smallest 2”, ¼-ounce size. Buy now.


The LIVETARGET Flutter Shad mimics a shad, shiner or other baitfish fluttering in distress. The Inner-Core produces a vibrant flash, while the feathered hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop the Flutter Shad to create a falling shimmy action or snap the rod tip to impart an erratic twitch action. The result is a strobing flash that triggers predatory gamefish. Ideal for walleyes, bass, crappies, perch, pike, whitefish and lake trout, the Flutter Shad is available in five sizes for any fishing application and ten fish-catching patterns, including two glow options. Available here.


LIVETARGERT bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon; the Erratic Shiner. Excelling in both ice and open water applications, the lure has a life-like Inner-Core to create a pulsating vibrant flash and an Exo-Skin that produces an erratic wide-wobble, darting effect imitating an injured baitfish. While designed for long casts and trolling, the Erratic Shiner is also a great option for vertical jigging lake trout, steelhead, brown trout, bass and pike through the ice. It’s available in four sizes 10 deadly patterns, including two glow options. Buy now.


By replicating an injured minnow, shiner or herring in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility that extends into the realm of ice fishing. This soft plastic bait comes unrigged. Anglers can customize it to align it with their preferred techniques and presentations: twitch, drop shot, wacky rig, Jika or Neko – all offer tantalizing actions. For the ice, a simple hook or jig head is most often used. The patent pending Injected Core Technology (ICT) creates a dynamic bait with better versatility, excellent durability, and an intense metallic flash. The Twitch Minnow comes in three sizes as well as six fish-attracting patterns. Pick some up here.

The ice anglers on your list don’t believe they have enough lures. You shouldn’t believe it either. So take our advice and stuff their stockings with versatile and productive LIVETARGET Yellow Perch and Golden Shiner Rattlebaits, Flutter Shads, Erratic Shiners and Twitch Minnows… then wait for the grin. You’ll know you’ve done well, because it’s the same authentic grin you’ve seen on their faces in countless fishing pictures.

Happy Holidays and good fishing.



Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch® to specific game fish forage, with an expansive library of lure styles and colors for both fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that closely mimic nature’s different prey species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, 2015, 2017, 2018 and 2019.