GSM Acquires Hunters Specialties Check This Out

Tuesday, January 28, 2020

GSM Acquires Hunters Specialties

Grand Prairie, TX –– Multi-brand shooting and hunting manufacturer GSM Outdoors announced that the company has just completed the acquisition of leading outdoor accessory and gear manufacturer Hunters Specialties. This acquisition represents one of the largest merging of brands ever in the hunting industry.

“For over 40 years, Hunters Specialties has been a mainstay in the hunting accessories category,” said GSM Outdoors President and CEO Eddie Castro. “Hunters Specialties has grown from being a manufacturer of camo tape and face paint to producing many of the ‘support essentials’ relied on by the modern hunter. Bringing Hunters Specialties into the GSM Outdoors family of brands is a big deal for us and for the hunting industry at large.”

Hunters Specialties made its indelible mark on the hunting world by providing solutions to common hunting needs. From camo makeup and scent delivery systems to tree stand gear and its own storied line of HS Strut turkey calls and accessories, Hunters Specialties has been the reliable go-to for generations of hunters.

The company eventually incorporated some of the biggest names in game calls into its portfolio, such as Johnny Stewart predator calls and Carlton’s Calls elk calls. Other hallmark brands include Scent-A-Way scent management products, Buck Bomb attractant scents, and Fish-A-Way odor elimination solutions.

“The acquisition of Hunters Specialties, with its problem-solving, broad-usage products, helps bridge many of our current hunting product categories,” said Ben Smith, GSM Outdoors VP of Sales and Marketing. “Whether you’re a dedicated predator hunter, whitetail hunter, turkey hunter, or a western big-game hunter, Hunters Specialties and its associated brands complement our current portfolio to give hunters of all persuasions one-stop accessory shopping within the GSM family of brands.”

For more information on Hunters Specialties products or to see all the GSM Outdoors brands, visit

About GSM Outdoors

For over 18 years, the GSM Outdoors family has been strongly dedicated to bringing the greatest innovative consumer products to market through some of the most well-respected brands in the outdoor industry. They have grown to cover a wide variety of outdoor products to meet all your hunting, shooting and outdoor needs. Their extensive brand portfolio includes Stealth Cam scouting cameras, Walker’s hearing protection & enhancement, Muddy blinds & tree stands, Birchwood-Casey and TekMat gun care products and targets, Boss Buck & American Hunter feeders, New Archery Products (NAP) broadheads & ground blindsWestern Rivers game calls, Hawk & Big Game tree standsDown & Out Blinds by HawkHME hunting accessories (Coyote Light & Scent Slammer), SME shooting accessories (Bullseye), Crossfire HolstersCyclops light accessories, Viking Solutions and Hunters Specialties. Get the most out of your outdoor experience with GSM Outdoors!