Feradyne Outdoors Acquires Scent Crusher®

Superior, WI — FeraDyne® Outdoors, a multi-brand family of archery, hunting and outdoor industry products, announces the acquisition of Scent Crusher®. Developed from NASA based research, Scent Crusher® is the category leader in ozone-activated technology used to effectively eliminate odors on clothing and gear.

The addition of Scent Crusher® complements FeraDyne’s full suite of category-leading archery brands into the general hunting and outdoor markets. This acquisition brings clearer focus to FeraDyne’s continued commitment to the extension of industry-changing technologies and product innovation.

“It is our desire to continue to expand our commitment to industry-leading technologies and brands in all corners of the hunting and outdoor space. Dan Drake and the team at Scent Crusher® have done an excellent job growing Scent Crusher® through an unwavering commitment to the expansion of ozone-based scent elimination technology,” said FeraDyne C.E.O. Todd Seyfert. “We welcome the opportunity to integrate Scent Crusher® into FeraDyne’s growing portfolio of industry-leading brands, and we are excited to partner and build upon the remarkable momentum that Scent Crusher® has created.”

Since 2015 Scent Crusher® has been providing hunters with a full line of field-effective products that leverage scientifically-based research to effectively eliminate odors from sweat, soaps, food, perfume and more. Scent Crusher® products eliminate odor by killing the organisms that cause it. Scent Crusher® leaves no scent, chemical residue or harmful byproducts. Ozone, or O3, is the tri-atomic form of oxygen that is a molecule comprised of three oxygen atoms that rapidly oxidizes organisms it comes into contact with, then converts safely back into oxygen (O2). The Scent Crusher® ozone generators produce on-demand O3 (ozone) is attracted to contaminants that cause odors. The ozone attacks and kills odors through oxidation, and then safely converts safely back into standard oxygen, leaving clothing and gear scent-free. Scent Crusher® products include an extensive line of ozone generators, storage lockers and bags, totes and much more, in addition to Copper Ion Technology based scent-control soaps, shampoos and sprays. Copper Ion Technology uses charged copper ions that work as an oxidation catalyst to rapidly react odor molecules with oxygen from the air to permanently eliminate odors. When paired with ozone, it is nearly impossible to find a more effective scent management system.

To learn more about the full line of Scent Crusher® products, visit scentcrusher.com.

About FeraDyne Outdoors:

Headquartered in Superior, Wisconsin, FeraDyne Outdoors is a U.S.-based leader in the manufacturing and marketing of an ever-growing assembly of category-leading archery, hunting and outdoor brands. Through the design and development of industry-changing technologies, each brand supports a constantly evolving global marketplace of outdoor enthusiasts with one goal in mind — success in the field. Fueled by an unwavering commitment to the satisfaction of sharing in each customer’s accomplishments FeraDyne brings together a series of iconic, award-winning and performance-oriented companies that include: Axe® Crossbows, Rage® broadheads, Muzzy® broadheads, Muzzy® Bowfishing, Carbon Express® arrows and accessories, Nockturnal® lighted nocks, TruFire® releases, Block® targets, GlenDel® targets, Shooter™ 3D targets, Black Hole™ targets, Hurricane™ bag targets, IQ® Bowsights, Sure-Loc® Archery Products, S4Gear™, Eastman Outdoors®, Apple Archery®, Rocky Mountain Archery, Wac’Em® Archery, Covert Scouting Cameras, Covert Optics and Scent Crusher®. For more information, please visit www.feradyne.com.